Using Online Endorsements to Influence New Business in 4 Easy Steps

In a 2013 study, Dimensional Research found that 90% of buyers were influenced by positive reviews of businesses that they read online. The problem, of course, is that happy consumers are far less likely to take the time to leave you a review than an unhappy consumer. Continue reading

Three Best Practices for Converting Email Campaigns

Email campaigns are an easy and cost-effective way to keep in touch with your sphere of influence. To help you stay in touch, the Homes Connect email marketing application has been redesigned for a smoother user experience. Continue reading

3 Keys to More Exposure and Better Results

To be successful in real estate, it is equal parts selling houses and selling yourself. This means that advertising your brand is just as essential as advertising your listings. When it comes to advertising, exposure is great – but producing results is even better.

The Homes.com Buyer Connect program has three key ingredients to give you both the exposure you want and the results you need. Continue reading

Marketing So Useful, People Would Pay For It- Part One: Self-Serve Information

What’s one of the greatest misconceptions about marketing? It’s the idea that the louder you shout, the better. But in today’s world, effective marketing is about help, not hype. While spreading your message to customers is important, the real key to success is the type of content that you’re creating, sharing, etc.?

Jay Baer, one of the nation’s leading social media experts and author of Youtility: Why Smart Marketing is About Help Not Hype, visited Dominion EnterprisesHomes.com’s parent company, to share his content marketing expertise and tips on how to build a stronger social media following.

Youtility is the concept of creating marketing that’s so useful, people would pay for it. While this concept can be applied to any industry, it can be especially useful to real estate professionals for creating and implementing a strong marketing strategy. Baer highlighted three aspects of  the Youtility concept during his exciting presentation: Self-Serve Information, Radical Transparency and Real-Time Relevancy.  We have broken topics into a three part blog series, in this edition we will be discussing how to incorporate Self-Serve Information into your marketing strategy. Continue reading

New Year, New Training Classes!

Starting in the next few weeks, Homes Connect will be offering a new series of training webinars. These monthly webinars will cover a number of instructional and beneficial topics concerning your Homes Connect product. The goals of the new webinar series will be to empower you as an agent to take control of your marketing and branding, all through maximizing your Homes Connect platform.

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