Eighty-three percent of marketers indicate that social media is important for their business (Hubspot). Real estate professionals trying to keep up with the perpetually evolving world of social media now have a tool that will make branding a whole lot easier - Homes Social! This comprehensive social marketing suite was designed to help agents and brokers manage their brand online, engage with more prospects, protect your online reputation, control the conversation and drive leads. Continue reading
Starting in the next few weeks, Homes Connect will be offering a new series of training webinars. These monthly webinars will cover a number of instructional and beneficial topics concerning your Homes Connect product. The goals of the new webinar series will be to empower you as an agent to take control of your marketing and branding, all through maximizing your Homes Connect platform.
The growing shift in consumer use of mobile devices has made mobile website solutions not only a luxury, but also a necessity. Ninety-six percent of millennial home buyers report using the Internet during the home search process, and 20% are using a mobile website. According to Google’s ZMOT (Zero Moment Of Truth) report, 90% of users turn to multiple screens sequentially to accomplish a task (TV, desktop, tablet, and/or phone). Additionally, 57% of consumers will not recommend a business with a poorly designed mobile site. All of this underscores the importance of having a website strategy that allows users to seamlessly engage with content across all devices. Continue reading
Ninety-six percent of millennial homebuyers report using the Internet during their home search, and 20% are searching via their mobile device. Millennials now make up about 54% of all buyers in the market and are highly dependent on technology to do just about everything. It’s important to showcase your services, credentials, properties, and content with eye-catching visuals and innovative tools that are valuable to buyers. The cornerstone of that online strategy is your website. Here are four things your website needs to convert buyers and sellers into leads and maximize your business. Continue reading
The new year is a great time to give your marketing materials a fresh new look with eye-catching graphics that will grab buyers’ attention. Doing this is easy with the striking designs available in the Imprev Marketing Center located in your Homes Connect Dashboard. Choose from a variety of materials like flyers, postcards, doorhangers, brochures, and others. All of them are set up in user-friendly templates to create a professional, sophisticated appearance that will really highlight you and properties and generate more business for you! See our examples below to get an idea of some of the design templates and which pieces would serve you best. Continue reading