The Psychology of Engagement

HDC_Building_Engagment_Blog_2933_1200x600_2Social success is measured by the number of engaged followers interacting with your posts: liking, sharing, or responding. However, without engaging content, your followers will ignore your posts and continue scrolling through their feeds.

To create engaging content, you need to understand your audience’s wants and needs. This helps you influence your audience’s decision-making process, persuading them to interact with your content to increase your engagement. Continue reading

Why You Should Create a Social Media Schedule

HDC-Blog-Image-12112017Being socially active is crucial for businesses to maintain a competitive advantage. However, many Realtors® might feel that maintaining an active social media presence takes too much time. With a social media content schedule, you can plan content weeks in advance and free up time to handle other aspects of your business. Continue reading

3 Ways to Leverage New Instagram Stories Updates

HDC_IG_Stories_Blog_2913_1200x600Going social and sharing your “stories” online has become a normal part of your day. Social platforms, like Instagram, are constantly releasing new updates to their features in the hopes of gaining new users and retaining the ones already using their platform. In recent months, Instagram has taken a leap forward and is creating innovative features for their Stories. These are the 3 Stories updates that you’re going to love using in your real estate business. Continue reading

Understanding the Costs of Social Media Advertising

HDC_Ad_cost_Blog_2910_1200x600Accruing annual expenses such as MLS dues, local/state association fees, and license renewals is an expected part of  being in the real estate business. In addition to those costs, you showcase your listings on search portals like Homes.com to generate more quality leads. Every dollar you spend on your business is to reach more leads, listings, and clients.

Social media is a great way to meet new clients, and its advertising power will continue to rise, so why not create a social media ad budget that will ensure the growth your real estate business? However, before simply spending ad dollars on social media, you need to understand the costs associated with advertising on these platforms. Continue reading