Reaching out and marketing to clients has drastically changed over the years. Now, more than ever before, you can connect with potential clients on a personal level through the use of social networking sites. There’s one network that combines both the accessibility to client’s actions and the ability to reflect one’s one personal style, and that social network is, the one and only YouTube. Continue reading
Are you using your iPad to its fullest potential? Working on the run has become second nature to most real estate pros and mobile devices such as the iPad have made this possible. Jimmy Mackin, co-founder of Curaytor.com, and guest speaker for Homes.com at the 2012 NAR Conference, presented his recommendations on how real estate professionals can maximize the iPad! If you missed the live presentations at NAR, check out the video to see Mackin’s presentation “Mastering the iPad in 15 Minutes” to learn the ins and outs of using the iPad to your advantage!
“Tablets are one of the most rapidly adopted consumer technologies in history,” said comScore’s Senior Vice President of Mobile, Mark Donovan. Nearly one in four smart phone owners are using a tablet device to get online. This increased exposure could be the reason for the extra calls, additional closings and increased sales!
This is especially true for real estate researchers on Homes.com. Online real estate searches are more and more portable these days by accommodating the on-the-go consumer lifestyle. Now, traffic to Homes.com is shifting to tablet users, so your customers may just find you through their very own tablet too.
Below are some impressive stats regarding tablet and mobile trends and reasons why your listings are getting more exposure on Homes.com. For more highlights, take a look at our Tablet & Mobile Trends infographic.
- tablet and mobile users are responsible for 35% of the total monthly page views (as seen with weekend traffic on Homes.com)
- tablet usage grew by 463% year over year in unique visitors, while mobile unique users saw a 298% increase
- there are currently 6% more monthly page views and 9% more searches from a tablet device than mobile
Will this be your reason to join Homes.com if you haven’t already?
The countdown is over and the iPhone 5 has surfaced. Have you made the purchase? Or are you thinking about it? Apple sold over five million of these amazing pieces of machinery in just three days! Woah! Did you know that analysts were expecting between $6 – 10 million in sales?.
The iPhone 5 is a major hardware upgrade while the 4S was only a software upgrade. Not to mention it looks pretty snazzy. The 5 is slimmer and taller with a bigger screen for better viewing. Get ready, it’s the first iPhone to be compatible with 4G, so it’s much faster too!
With all the hype, there are some negatives that real estate agents should be aware of. Homes.com asked around and did some research including input from our friends at Inman News, and have compiled a list of ” iPhone 5 Hails and Fails”:
- Faster: thanks to “Long-Term Evolution” (LTE) network speed and the quickness of in-phone functionality. This has prompted agents to cut down on iPad use. The larger screen requires users to zoom in less than on the iPhone 4S, which is really convenient for agents to review and prepare contracts.
- Camera: the iPhone 5 camera’s speed is also pretty competitive, which makes for some impressive listing photos for your marketing materials.
- Powerful: equipped with an A6 processor, this tiny machine is not only faster but also provides TWICE the computing power! Wowser!
- Maps: Apple put their own maps in the new system versus Google Maps. Despite the sophisticated look of Apple’s maps, they are not as accurate as others (and even apologized for it!). What do you think?
- Small Data Port: the iPhone 5’s charger is different, so you will need to purchase another adapter.
- Battery Life: the battery life doesn’t seem to be much better than the iPhone 4S and several apps and browsers haven’t yet been upgraded to fit the new screen, which is a half-inch longer than the iPhone 4S. Other articles have mentioned that the battery life can be better with the 5 – so in theory, this could depend on your app use and with each owner.
The Homes.com team just came back from an incredible weekend at the National Association of Realtors Convention and Expo 2011. As you can see from our Facebook page we had a great time with you all. We had some cocktails, took some silly pictures, and even learned more about the exciting world of real estate from Dave Beson and Joe Sesso.
As fun as all of that was, one of our favorite parts of the conference was how we were able to give away an iPad 2 a day to four lucky winners. We had such a great time giving back to our friends that we decided to give another iPad 2 away after NAR!
To enter into our drawing for our last iPad 2, just go to our Facebook page and look for our NAR 2011 and More NAR Photos photo albums. There, you’ll find all of the silly pictures we took in our photo booth.
Scroll through the pictures and do any of the three things below: Continue reading