[Infographic:] Mobile & Tablet Trends Lead to Increased Listing Exposure!

“Tablets are one of the most rapidly adopted consumer technologies in history,” said comScore’s Senior Vice President of Mobile, Mark Donovan.  Nearly one in four smart phone owners are using a tablet device to get online. This increased exposure could be the reason for the extra calls, additional closings and increased sales! 

This is especially true for real estate researchers on Homes.com. Online real estate searches are more and more portable these days by accommodating the on-the-go consumer lifestyle. Now, traffic to Homes.com is shifting to tablet users, so your customers may just find you through their very own tablet too.

Below are some impressive stats regarding tablet and mobile trends and reasons why your listings are getting more exposure on Homes.com. For more highlights, take a look at our Tablet & Mobile Trends infographic.

              • tablet and mobile users are responsible for 35% of the total monthly page views (as seen with weekend traffic on Homes.com)
              • tablet usage grew by 463% year over year in unique visitors, while mobile unique users saw a 298% increase
              • there are currently 6% more monthly page views and 9% more searches from a tablet device than mobile

Will this be your reason to join Homes.com if you haven’t already?  

 

iPhone 5 Hails and Fails for Real Estate Professionals

The countdown is over and the iPhone 5 has surfaced. Have you made the purchase?  Or are you thinking about it?  Apple sold over five million of these amazing pieces of machinery in just three days! Woah! Did you know that analysts were expecting between $6 – 10 million in sales?.

The iPhone 5 is a major hardware upgrade while the 4S was only a software upgrade.  Not to mention it looks pretty snazzy. The 5 is slimmer and taller with a bigger screen for better viewing. Get ready, it’s the first iPhone to be compatible with 4G, so it’s much faster too!

With all the hype, there are some negatives that real estate agents should be aware of.  Homes.com asked around and did some research including input from our friends at Inman News, and have compiled a list of ” iPhone 5 Hails and Fails”:

HAILS:

  1. Faster: thanks to “Long-Term Evolution” (LTE) network speed and the quickness of in-phone functionality.  This has prompted agents to cut down on iPad use. The larger screen requires users to zoom in less than on the iPhone 4S, which is really convenient for agents to review and prepare contracts.
  2. Camera: the iPhone 5 camera’s speed is also pretty competitive, which makes for some impressive listing photos for your marketing materials.
  3. Powerful: equipped with an A6 processor, this tiny machine is not only faster but also provides TWICE the computing power!  Wowser!

FAILS:

  1. Maps:  Apple put their own maps in the new system versus Google Maps.  Despite the sophisticated look of Apple’s maps, they are not as accurate as others (and even apologized for it!). What do you think?
  2. Small Data Port:  the iPhone 5’s charger is different, so you will need to purchase another adapter.
  3. Battery Life: the battery life doesn’t seem to be much better than the iPhone 4S and several apps and browsers haven’t yet been upgraded to fit the new screen, which is a half-inch longer than the iPhone 4S. Other articles have mentioned that the battery life can be better with the 5 – so in theory, this could depend on your app use and with each owner.
It looks like all of these recent versions, whether you have the iPhone 4, 4S, or now the newest most powerful iPhone, the 5,  you will still get Apple quality and great service. It’s up to you whether you want to upgrade or drop the extra dough on certain utilities, or possibly risk losing some of the stronger benefits with its predecessors.What’s most important to you? Are these hails and fails enough to keep you with your current device? Or perhaps moving on up to the iPhone 5?

 

 

Want to Win an iPad 2?

Homes.com

The Homes.com team just came back from an incredible weekend at the National Association of Realtors Convention and Expo 2011. As you can see from our Facebook page we had a great time with you all. We had some cocktails, took some silly pictures, and even learned more about the exciting world of real estate from Dave Beson and Joe Sesso.

As fun as all of that was, one of our favorite parts of the conference was how we were able to give away an iPad 2 a day to four lucky winners. We had such a great time giving back to our friends that we decided to give another iPad 2 away after NAR!

To enter into our drawing for our last iPad 2, just go to our Facebook page and look for our NAR 2011 and More NAR Photos photo albums. There, you’ll find all of the silly pictures we took in our photo booth.

Scroll through the pictures and do any of the three things below: Continue reading

Homes.com Adds New iPad App to its Mobile Portfolio

Homes.com Adds New iPad App to its Mobile Portfolio Home Search Experience on the Market

NORFOLK, Va. — (November 11, 2011)Homes.com one of the nation’s largest online destinations for real estate listings, announced today the expansion of its mobile suite with the release of its iPad application for home and rental searches. Considered to be the most comprehensive real estate search application on the market to date, the Homes.com iPad application joins the company’s widely successful release of home search apps for iPhone, Blackberry, Windows 7 and Android users.

Homes.com’s iPad app has been specifically designed to provide home buyers and renters with an intuitive, highly targeted and easily navigable property search experience, complete with extensive listing details, powerful sort and filter tools, sweeping photos, interactive maps, driving directions, favorite property management and share features, an integrated real estate agent search and more valuable home search tools for nearly four million property listings.

Additionally, to further assist home buyers and renters in their home search, the Homes.com iPad app offers several innovative features not currently available in other iPad real estate search apps. These include a quick toggle to view listings for sale or rent, seamlessly integrated with home values and a readily-accessible mortgage calculator, allowing home seekers to easily determine their estimated monthly payment.

Specific features of the Homes.com iPad app allow users to:

  • Instantly find nearby homes for sale or rent with a GPS-driven location finder
  • Quickly refine home and rental searches through customized filters, e.g., by price, property type, location and more
  • Easily toggle on property values to display within homes for sale or rent
  • Drag or pinch the screen to zoom and navigate neighborhoods with interactive maps in landscape or portrait mode
  • Quickly flip through sweeping photo galleries of one or multiple homes through Homes.com’s simply designed user interface
  • Bookmark and save searches of favorite properties to MyHomes.com account
  • Immediately receive email alerts when new properties are listed that match established criteria
  • Instantly generate turn-by-turn driving directions from your current location to the property of interest
  • Easily share properties for sale or for rent with friends and family via email
  • Quickly connect with a real estate professional via integrated contact links or through the integrated local agent search
  • Determine best financial options, loan amounts and monthly payments with Homes.com integrated mortgage calculator
  • Instantly check credit scores and complete an optional online loan pre-qualification application

Continue reading

Homes.com Releases App for iPad

Homes.com If you’ve been using Homes.com and your iPad to help conduct your real estate business, we have great news — Homes.com has just released an iPad app!

iPad users are always happy to talk about how their beloved device does just about everything. And now, it can help them find their next dream home and connect with local real estate professionals like you.

The new app is extremely user-friendly, with a streamlined layout and easy-to-find buttons. On the home screen, you can easily browse through listings that are for sale or rent, and sort them by number of bedrooms or bathrooms, property or listing type, and price range.

This new app allows iPad users to:

  • Instantly find nearby homes for sale or rent with a GPS-driven location finder
  • Quickly refine home and rental searches through customized filters, e.g., by price, property type, location and more
  • Easily toggle on property values to display within homes for sale or rent
  • Drag or pinch the screen to zoom and navigate neighborhoods with interactive maps in landscape or portrait mode
  • Quickly flip through sweeping photo galleries of one or multiple homes through Homes.com’s simply designed user interface
  • Bookmark and save searches of favorite properties to MyHomes.com account
  • Immediately receive email alerts when new properties are listed that match established criteria
  • Instantly generate turn-by-turn driving directions from your current location to the property of interest
  • Easily share properties for sale or for rent with friends and family via email
  • Quickly connect with a real estate professional via integrated contact links or through the integrated local agent search
  • Determine best financial options, loan amounts and monthly payments with Homes.com integrated mortgage calculator
  • Instantly check credit scores and complete an optional online loan pre-qualification application

The new Homes.com iPad app makes it incredibly easy for home buyers to search for their new house. The software is fast, navigable, and sensible. Though the app hasn’t been around that long, it is already ranked in the top 30 Lifestyle apps in the entire iTunes store. To download the free app for your iPad, click here.