Tag Archives: Jason Doyle

Homes.com Drives Most Traffic to Top Real Estate Franchise Sites

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High level of consumer engagement produces gains in visit time, page views

NORFOLK, Va., April 11, 2011—Homes.com, a division of Dominion Enterprises, reported that it was the #1 source of traffic (after major search engines) to four of the top five real estate franchise websites in March.

According to Experian Hitwise, a leading online metrics firm, Homes.com is the #1 traffic source following the major search engines, driving traffic to RE/MAX.com, century21.com, coldwellbanker.com and ERA.com. Additionally, Homes.com is the second-largest traffic source to ERA.com, ahead of Bing and Yahoo! Search.

In addition to being the leader in traffic sent to top franchise sites, Homes.com ranks ahead of all other real estate search sites for visit time (time spent on site by user), and #3 in page views while ranking #6 in overall visits, according to the latest statistics posted by Hitwise for March 2011.

“The recent statistics from Hitwise validate that Homes.com is attracting a higher quality consumer than our competitors,” said Jason Doyle, vice-president of Homes.com. Doyle added, “Our visitors are clearly more engaged and serious about making a home purchase, and that is ultimately where the rubber hits the road with our partners. This type of divergent data should emphasize for advertisers the importance of making investment decisions based on real results rather than which site has the most visitors.” Continue reading →

Homes.com Ranks #2 in User Page Views and Time Spent on Website, Following Only Realtor.com

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Visitors to real estate search site stay more than 14 minutes per visit

NORFOLK, VA, January 10, 2011—Homes.com, a division of Dominion Enterprises, announced record traffic statistics for page views and time spent on site for the past four months according to Hitwise. Homes.com ranked #2 in the real estate category for page views and #2 in visit time among top real estate sites. More visitors are viewing listings and spending more time per visit viewing content on Homes.com than on nearly any other major real estate search website, including Trulia, Zillow and Yahoo! Real Estate.

With nearly 14 percent of all page views among the top real estate sites for the past four months, Homes.com’s visitors view more pages than any other real estate website, with the only exception being Realtor.com, representing a significant boon for Homes.com advertisers. Continue reading →

RE/MAX Joins with Homes.com in Major Advertising Partnership

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Agreement enhances RE/MAX listings on leading national real estate portal

NORFOLK, VA, January 10, 2011—Homes.com, a division of Dominion Enterprises, today announced a new advertising partnership with RE/MAX, LLC. The partnership showcases RE/MAX listings to Homes.com’s more than 5.5 million monthly visitors. Homes.com was ranked as the #7 real estate portal in December, according to Hitwise.com.

The partnership follows a pilot program that proved the effectiveness of showing RE/MAX listings on Homes.com. Running in the Central Florida and Mid-Atlantic markets, the Homes.com-RE/MAX advertising pilot generated 7,000 additional leads for RE/MAX associates and more than 1.3 million additional listing views. Based on the success of the pilot program, the partnership has now expanded to over 150,000 RE/MAX listings advertised on Homes.com. These listings now drive traffic Remax.com and increase lead generation opportunities for RE/MAX Offices and Associates around the nation.

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Homes.com Traffic and Leads Reach Major Milestones in 2010

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In spite of down market, consumer leads increase 57 percent for real estate professionals

NORFOLK, Va., January 5, 2011—Homes.com, a division of Dominion Enterprises, announced major milestones in traffic and leads generated by Homes.com in 2010. Despite the shaky housing market, over 66 million consumers visited Homes.com, viewing well over 1 billion pages in 2010, representing a 66 percent increase in page views over the previous year. This dramatic increase in traffic resulted in a 57 percent increase in consumer leads generated for real estate professionals on Homes.com.

Powering this increase in traffic and leads was the launch of Homes.com’s new Questions and Answers community, where consumers actively searching for their next home or selling their current home can connect with local real estate agents for advice. Since its launch in June 2010, this new feature generated over 10,000 questions, providing real estate professionals a host of opportunities to connect with consumers in their local area at no charge. This year, Homes.com also boasted a 151 percent increase in consumer and real estate professional signups from 2009. Continue reading →

Homes.com Helps Android Users Find Their Next Home with New App

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Now reaches all mobile consumers with addition of app

NORFOLK, Va., August 31, 2010 — Homes.com, a division of Dominion Enterprises, announced today the release of its app for Android-based mobile devices. Adding to Homes.com’s already extensive suite of mobile sites and apps for iPhone and Blackberry users, the launch of the Android app makes Homes.com the first real estate portal to allow consumers to search for homes for sale and rent on all major mobile platforms.

Homes.com’s Android app serves the fastest-growing segment of mobile homebuyers. According to market research from Canalys, Android is currently the best-selling and fastest growing smartphone OS, with sales soaring 886% from the second quarter of 2009 to the second quarter of 2010. Continue reading →