VIVA R4 in Las Vegas! That’s right, Homes.com is headed back to Sin City to spend 4 days with RE/MAX® Associates. If you have ever attended RE/MAX® R4 you know that “What Happens in Vegas is Happening in the Homes.com Booth.” Here are the top 4 reasons why you should stop by booth #315 and say hello! Continue reading
Creating and sharing quality videos is a great way for real estate professionals to drive more traffic to their website, increase brand exposure, and better showcase property listings. In fact, 85 percent of users say they are more likely to purchase a product after watching a video (ComScore).
Joe Sesso, Homes.com National Speaker and edutainer, has had success in creating videos to promote his own business and he shares this expertise during his “How to Leverage Video Marketing for Real Estate: How to Make & Use Videos That Will Leave Your Competition in the Dust” presentation from NAR 2013. Continue reading
Today’s tech savvy consumer spends a lot of time online reading reviews, referencing social media and looking through countless websites before making a purchase decision. Since buying a home is one of the largest financial investments a consumer can make, you can bet they are doing extensive research to find the right person to help them through the home buying process. Are you confident in what they are finding about your business?
Building a positive online reputation for your brand should be top priority if you are serious about growing your business. Highly recognized brands like Target and Starbucks have spent millions, if not billions, of dollars growing their brand online. While it’s unlikely you will ever need this amount of money to market your real estate business, it just goes to show how important your online image is. Continue reading
Did you know that four million companies are forecasted to be using online reputation management platforms in 2013 (Digimind, 2012)? What are people saying about your brand? If homebuyers and sellers can’t find you online, haven’t heard of you, or aren’t talking about you, chances are your competition will gain their business over you. Joe Sesso, our very own tech expert, gave a presentation on online reputation to real estate professionals at the 2012 National Association of Realtors. So, if you missed his live session, watch this video as Joe shares his tips to Protect, Preserve and Maximize Your Online Reputation.
For more tips on managing your online presence, take a look at Jimmy Mackin and Chris Smith discussing online reputation and Homes.com’s Social Impact program at our NAR booth.