8 Components of a Lead Generating Website

HDC_Everbright_Blog_2784_1200x600One of the most underutilized resources in real estate is the agent and/or broker website. Many agents see their website as a place to send buyers to search for listings after the lead has been captured. However, websites can be used to generate leads as well. Top agents generate hundreds of buyer and seller leads from their websites. To start making money with your real estate website, take time to add the following tips, tools, and techniques to your website strategy. Continue reading

How Your Website Can Help You Overcome the “Lack of Leads” Challenge

HDC_Sesso_recap_Blog_2763_1200x600During a recent Secrets of Top Selling Agents webinar, we polled agents about what their single greatest challenge was. Most agents answered, “getting enough new leads to generate the sales I want.” If this is an issue for you, too, and you want to overcome the lack-of-leads challenge, be sure to watch Homes.com National Speaker and Sales Director Joe Sesso’s webinar “Unlocking the Power of Homes.com.”

While there are many lead sources available to enterprising agents, a company or personal website is one of the best. To create a successful real estate website, you must have two components: good design and strong SEO. As Sesso noted, “If your site looks old, if it looks outdated, if it’s got broken links on it, if it’s not operating properly, it’s not [creating] a good impression.” Your website is representing your business all day, every day, creating first impressions with potential clients. Make sure these impressions are positive! Continue reading

How to Get Exclusive Leads on Homes.com

HDC_PLA_Blog_2750_1200x600By upgrading to Preferred Listings on Homes.com you gain exclusive leads and Preferred Agent branding. With Preferred Agent branding, all preferred listing lead inquiries are sent to the listing agent only. Additionally, no further advertisements (like Local Connect) will show on Preferred Listings. Continue reading

Even FSBO’s Want to Do Business with People They Know, Like and Trust.

HDC_FSBO_Blog_2709_1200x600.jpgReal estate agents either love or hate working with FSBO listings, and due to the internet, advice on selling homes is more accessible than ever before. Despite this, only 8% of home sales in 2016 were FSBO (2016 NAR Profile of Home Buyers and Sellers), the lowest percentage of FSBO transactions since before 1981.

One possible explanation for this decrease is how complicated and time-consuming real estate transactions can be. Despite an owner having all the necessary forms, documents, contracts, and disclosures, the nuanced nature of the forms can make correctly completing them a challenge. Finding a buyer can also be difficult if the seller isn’t readily available to conduct showings due to work, family-duties, or any of the other things that compose ordinary life. And then when they do find a buyer, FSBOs have a median selling price of only $185K, compared with the agent assisted median of $245K (2016 NAR Profile of Home Buyers and Sellers). Continue reading

[Infographic] Planning Your Best Year Ever

HDC_Miller_Inforgraphic_Blog_1200x600.jpgWas your first year in real estate everything you hoped it would be? What about your fifth, tenth, or fifteenth? When you launched your career in real estate, you likely set some goals for yourself: ones that you’ve tweaked and refined with experience and a better understanding of your market. Now you can probably make a decent estimate of the transaction volume you’ll achieve each year. However, that’s about to change. In a recent Secrets of Top Selling Agents webinar, Tom Ferry explained how with the right planning you can double, triple, or even quadruple your business! Continue reading