Your Listing, Your Leads.

HDC_Listing_Your_Lead_Blog_1200x600It all starts with a listing. Your listing. You drive to a house and show the seller how you can help them get the best price possible. You take tons of pictures and write a great description. Then you decide where to advertise that listing to get it sold as quickly as possible. When you choose Homes.com, your listing imports through your brokerage, the MLS, or perhaps Listhub. Regardless of how it gets there, once your listing pops up in your city, it receives great exposure where the millions of active buyers on Homes.com can see it.

“It’s easy to advertise, as my listings automatically download to Homes.com from the MLS.” – Kathleen Baker, Encinitas, CA Continue reading

Heat Up Cold Leads This Summer

HDC_Old_Leads_Blog_2802_1200x600Do you have a list of hot leads that went cold over the winter? Now that summer is here and people are thinking about moving again, this is the perfect time to heat those old leads back up.

If you want to be a successful agent, you must be persistent about reaching out and connecting with your prospects regularly. Letting leads go “cold” costs your business time and money which shouldn’t be wasted, so now it is time to follow up! However, you can’t simply reach out to an old lead and ask them if they’re ready to buy. Your strategy needs to be a little more polished than that and with just a few tips, you will be ready to reconnect with old leads. Continue reading

Kick Back, Relax, and Watch Your Business Grow this Summer!

HDC_Automate_Your_Business_Blog_2783__1200x600It’s hard to kick back and enjoy the summer when you’re constantly hunting for leads and trying to build your business. However, Homes.com can help. With options available to help your business from the time a person starts thinking about buying or selling to years after the sale has been closed, our programs can free up your time, allowing you to focus on converting only the best leads, leaving you plenty of time to relax. Continue reading

8 Components of a Lead Generating Website

HDC_Everbright_Blog_2784_1200x600One of the most underutilized resources in real estate is the agent and/or broker website. Many agents see their website as a place to send buyers to search for listings after the lead has been captured. However, websites can be used to generate leads as well. Top agents generate hundreds of buyer and seller leads from their websites. To start making money with your real estate website, take time to add the following tips, tools, and techniques to your website strategy. Continue reading

How Your Website Can Help You Overcome the “Lack of Leads” Challenge

HDC_Sesso_recap_Blog_2763_1200x600During a recent Secrets of Top Selling Agents webinar, we polled agents about what their single greatest challenge was. Most agents answered, “getting enough new leads to generate the sales I want.” If this is an issue for you, too, and you want to overcome the lack-of-leads challenge, be sure to watch Homes.com National Speaker and Sales Director Joe Sesso’s webinar “Unlocking the Power of Homes.com.”

While there are many lead sources available to enterprising agents, a company or personal website is one of the best. To create a successful real estate website, you must have two components: good design and strong SEO. As Sesso noted, “If your site looks old, if it looks outdated, if it’s got broken links on it, if it’s not operating properly, it’s not [creating] a good impression.” Your website is representing your business all day, every day, creating first impressions with potential clients. Make sure these impressions are positive! Continue reading