10 Things Every Real Estate Agent Knows

HDC_Real_Estate_Basics_Blog_1200x600Each month, Homes.com sponsors the Secrets of Top Selling Agents webinar program, offering agents a free training resource where they can learn advanced real estate strategies. However, before you learn the techniques of the industry’s biggest earners, you must master the basics. Here are ten things every new real estate agent learns. Continue reading

Want to Convert More Leads? Get to Know Them First.

HDC_Building_Rapport_Blog_1200x600“Know, like, and trust” is an important phrase in the real estate community. Leads must know you because, when they do, they’re more likely to like you and refer you to other buyers and sellers. Leads must also trust you. When your leads trust you, your advice has greater weight and the sales process goes smoother. There are many ways to build “know, like, and trust,” and they all begin with building rapport with your leads. Here are ten tips to start your relationships off right! Continue reading

Leave a Message After the “Beep” and Other Tips to Convert More Sales

HDC_Cold_Call_Strategies_Blog_2866_1200x600Every agent works referrals and most dabble in geographic farming, but after the first few tries, few take advantage of cold calling. Although it can feel like an exercise in futility if you don’t do it right, unsolicited calls during dinner are a big tradition in American industry. Why? Because when done right, they work. Here are 5 tips to help you see why cold calling doesn’t work and how to turn it around. Continue reading

Your Listing, Your Leads.

HDC_Listing_Your_Lead_Blog_1200x600It all starts with a listing. Your listing. You drive to a house and show the seller how you can help them get the best price possible. You take tons of pictures and write a great description. Then you decide where to advertise that listing to get it sold as quickly as possible. When you choose Homes.com, your listing imports through your brokerage, the MLS, or perhaps Listhub. Regardless of how it gets there, once your listing pops up in your city, it receives great exposure where the millions of active buyers on Homes.com can see it.

“It’s easy to advertise, as my listings automatically download to Homes.com from the MLS.” – Kathleen Baker, Encinitas, CA Continue reading

Heat Up Cold Leads This Summer

HDC_Old_Leads_Blog_2802_1200x600Do you have a list of hot leads that went cold over the winter? Now that summer is here and people are thinking about moving again, this is the perfect time to heat those old leads back up.

If you want to be a successful agent, you must be persistent about reaching out and connecting with your prospects regularly. Letting leads go “cold” costs your business time and money which shouldn’t be wasted, so now it is time to follow up! However, you can’t simply reach out to an old lead and ask them if they’re ready to buy. Your strategy needs to be a little more polished than that and with just a few tips, you will be ready to reconnect with old leads. Continue reading