Social Media for Real Estate: 5 Steps to a Winning Strategy

HDC_Social_Strategy_Blog_2737_1200x600If you…

are a real estate agent, not a social media expert;

want to use social media, but aren’t sure where to start;

want to get more leads and conversions from your existing social networks,

then this article is for you.

Here you’ll find out how to create or revamp your real estate social media strategy to reach new prospects, build your brand, connect with clients, and win more leads and referrals.

Creating a social media strategy for real estate doesn’t have to be hard. These five tips will help ensure it isn’t. All you need to do is:

  1. Prepare.
  2. Establish a content strategy.
  3. Build your brand.
  4. Track and measure results.
  5. Refine your strategy.

And we’re here to show you how. Continue reading

Get the Social Media Help You Need with the New Homes.com Social Fuel

unnamedAs a trusted real estate marketing partner we have been proud to offer our Homes.com Social media marketing services to real estate professionals nationwide. Over the past few months, we’ve been evaluating the Homes.com Social Program to find ways we can make it even better. As a result, we have made many improvements to the things we were already doing and added some brand new services to ignite your social strategy.

Something that won’t ever change at Homes.com is our dedication to superior customer service; you are the reason we do what we do! Your social media team will continue to be a resource for all things social media! We love to help and to see you succeed: it’s why we do what we do and LOVE it! Continue reading

LinkedIn Groups Going Private

HDC-LinkedIn-Blog-2365Over the years, LinkedIn Groups, the B2B collaboration feature that should have been lauded as one of the best online gathering places, has developed a bad reputation because of the spam posters that take advantage of the system. However, that’s about to change. LinkedIn has announced several improvement plans that will restore Groups to it’s original, intended glory, making it a great platform for businesses and professionals to network and share their industry’s best practices. Continue reading

14 Apps You Need to Succeed in 2014

Yes, there’s an app for that.  In fact, we have 14 recommended apps that real estate pros should consider for streamlining your business in 2014. Our friend, and Inman Top 100 Most Influential, Jimmy Mackin suggested these tools during his presentation, “Must Use Apps for 2014” during one of Homes.com educational sessions at NAR 2013.  From tools to optimize your inbox, measure your email campaigns’ performance, consolidate project tasks and more, these apps are a must-have for organizing your business and enhancing your clients’ experiences!

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How To Generate More Leads with Social Advertising

Social media is defined as “a website for social networking in which users create online communities to share information, ideas, personal messages and other content.” But for marketing purposes, social networking has become much more than status updates and photo albums. Getting a message across to your audience is the main goal of marketing your business and what better place to reach them than on the social channels they use every day?

Social advertising allows real estate professionals to not only connect with clients and prospects, but to also gain exposure to their own family and friends. Jimmy Mackin, named one of the top 100 influential people in real estate for 2013, provides a “how to” on optimizing this valuable tool in his “Generating Leads with Social Advertising” presentation from NAR 2013! Homes.com has highlighted the key points for each social network to help you make the most out of advertising on social media. Continue reading