Are You On Branchout Yet? You Need to Be

Real estate professionals tend to look for the next best thing in social media and technology. They’re often looking for that competitive edge to be a step ahead of the rest. If you’re a real estate professional who is looking to expand your network, you need to join BranchOut, a professional social network that is free to use and very unique because it uses the Facebook platform to operate.

BranchOut is a very young company, less than two years old, but it has made a huge splash in that time. It now boasts more than 25 million registered users and is the 25th most popular app on Facebook. It also just secured $25 million in private equity financing, so there are a lot of people who believe in this company. Here’s why YOU should be one of them:

BranchOut is like LinkedIn in that it’s a social network aimed toward professionals. It’s a great place to look for a job as well as reach other professionals in an effort to expand your network. What differentiates BranchOut from LinkedIn is the fact that BranchOut is built almost exclusively on the Facebook platform. This means that users don’t have to leave Facebook to access their professional network. With more than 800 million users, Facebook is, by far, one of the most popular social networks available. Branchout currently has 25 million registered users, which is great, but think about how big it can become by piggybacking on the Facebook platform — it could be huge. Zynga, the gaming company that gave us Farmville and Mafia Wars, is a great example of how Facebook can catapult companies into success. After building its business exclusively Facebook’s broad shoulders, it went public last year — now, its stock is up more than 50%! BranchOut has the ability to be just as big.

Branchout is a hot, new Professional Networking Site

As a real estate professional, you know how important LinkedIn is to your business. You use it all the time to network with mortgage professionals, Realtors, home inspectors, other agents, and potential clients. If used correctly, it can be t’s a powerful tool for generating business. BranchOut can offer the same result for you, and it can be done from the convenience of your Facebook page.

Although BranchOut isn’t as large (or profitable) as LinkedIn yet, it has the potential to be. As a real estate professional, you don’t want to be the last one to know about a marketing tool that could establish new leads and expand your network. That’s why if you’re not currently using BranchOut, you should. It’s free and can be created when you’re logged into your Facebook account. Don’t wait until your competition steals your clients away; get on this network now!

Three Ways to Stay Visible in Your Market

With 2012 shaping up to be a great year for the real estate industry, it’s important to make sure you stay out in front of the rest of the agents in your area. As spring gets rolling and, therefore, the busy real estate season kicks up and more folks start looking to buy, you want to make sure that when home buyers and potential home buyers near you are looking for a real estate agent your face comes to mind.  Make sure to not let the busy season do all the work for you. Stay on top of being visible to clients and prospects!

Here are 3 easy ways to do stay visible in your area:  Continue reading

Connect with new leads on LinkedIn

Homes.comIf you’re interested in expanding your client base, start getting active on LinkedIn. As the foremost professional social networking site, it is popular among job seekers but underutilized by professionals, for whom the network offers great resources for making connections both with other professionals and potential new clients.

Why should you start getting active on LinkedIn? The over 100 million professionals active on the network, including around 12 million active users every day, represents a wealth of potential to form industry contacts, meet new clients and get referrals and recommendations. LinkedIn profiles also rank high in Google search results, so when new leads are scoping you out, they will see a professional profile that you can fill with your awards, recognition and recommendations from past clients and fellow real estate professionals. LinkedIn also offers resources designed specifically for the real estate professional, most notably the Real Estate Pro app (or Rofo) which allows you to share your work and completed deals, track your market, promote your expertise and develop new business, as well as keep up with the transactions of other real estate professionals in your area.

The potential benefits of using LinkedIn are clear, but you want to make sure you are utilizing this fast-growing social network to the greatest possible extent. Here is a quick step by step guide to maximizing your effectiveness on LinkedIn: Continue reading

Master the Lead Game Thru Social Media

Lead Generation

Some real estate pros have been reluctant to try social media because of the massive hype, trendy names, and unfamiliar practices. Others have found a competitive advantage and new ways to connect by diving into Twitter and Facebook and LinkedIn, Flickr and YouTube. Despite market doldrums, social media in real estate is growing at a furious pace. Many real estate professionals missed the inflection point where Internet marketing surpassed traditional channels in value and effectiveness. Continue reading