Using Online Endorsements to Influence New Business in 4 Easy Steps

In a 2013 study, Dimensional Research found that 90% of buyers were influenced by positive reviews of businesses that they read online. The problem, of course, is that happy consumers are far less likely to take the time to leave you a review than an unhappy consumer. Continue reading

3 Keys to More Exposure and Better Results

To be successful in real estate, it is equal parts selling houses and selling yourself. This means that advertising your brand is just as essential as advertising your listings. When it comes to advertising, exposure is great – but producing results is even better.

The Homes.com Buyer Connect program has three key ingredients to give you both the exposure you want and the results you need.
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3 Steps to Increase the Effectiveness of Your Online Advertising

More than ever before, home buyers are using the Internet to find their next home. According to the 2013 NAR Profile of Home Buyers and Sellers, the first step taken during the home buying process for 42% of buyers was to look online for properties for sale. Additionally, about 1 in 10 buyers will find their real estate agent online.