[Infographic] Feel the Love with Community Videos

HDC_Community_Video_Blog_1200x600.jpgDifferentiating yourself through video marketing can make your leads more willing to wait for the opportunity to work with you, earn the trust of your clients, and get full commission on all your listings. Check out these tips from Anne Jones and Marguerite Giguere’s recent Secrets of Top Selling Agents webinar to find out more about the benefits of creating videos as well as tips on where to film! Read on to make the leap into video marketing! Continue reading

Even FSBO’s Want to Do Business with People They Know, Like and Trust.

HDC_FSBO_Blog_2709_1200x600.jpgReal estate agents either love or hate working with FSBO listings, and due to the internet, advice on selling homes is more accessible than ever before. Despite this, only 8% of home sales in 2016 were FSBO (2016 NAR Profile of Home Buyers and Sellers), the lowest percentage of FSBO transactions since before 1981.

One possible explanation for this decrease is how complicated and time-consuming real estate transactions can be. Despite an owner having all the necessary forms, documents, contracts, and disclosures, the nuanced nature of the forms can make correctly completing them a challenge. Finding a buyer can also be difficult if the seller isn’t readily available to conduct showings due to work, family-duties, or any of the other things that compose ordinary life. And then when they do find a buyer, FSBOs have a median selling price of only $185K, compared with the agent assisted median of $245K (2016 NAR Profile of Home Buyers and Sellers). Continue reading

How to Write “Benefits” Ads to Attract More Buyers

HDC_Real_Estate_Ads_Blog_2701_v2_1200x600.jpgYou know it. I know it. Everyone knows it…you’re supposed to sell the “benefits” of your listings, not the “features,” but that’s easier said than done. Anyone can slap together a description for the “4 bed 2.5 bath home for sale with huge deck and great view.” It takes a bit more effort to describe the listing in a way that resonates with a potential buyer by recommending they, “Abandon busy city-living and envision yourself basking on your generously sized deck, enjoying a view most people can only dream of! Make the ‘possibilities’ realities with this spacious 4 bed, 2.5 bath home!” If you want your ads to show this liveliness and passion, read on to discover how you can transform them! Continue reading

Facebook Ads for Real Estate: Part 4, Creative Ads & Reviewing Your Insights

HDC Social Profile Blog 5 2638 1200x600When telling a story you want to create a message that resonates with audiences. You want their imaginations to wander and make them feel as if they’re part of the story. Consider this an integral part of creating ads within your Facebook campaign as well, but instead of telling a story with words, tell it with images. As a real estate pro, understanding the power of online marketing is crucial for continuous growth; according to NAR 2016 Profile of Home Buyers and Sellers 89% of buyers who used the internet found photos to be very useful.

In Part 1 of the Facebook Ads for Real Estate series, ‘Creating a Business Page,’ we walked you through the process of creating a Business Page. In Part 2, “Campaign Objectives,” we gave you a step-by-step guide of accessing your Ads Manager and selecting your campaign objective (“traffic”). In Part 3, “Audience Targeting,” you learned how to set up your audience, select your ad placements, and create a set budget for your ad. Now, in the 4th and final part of our series, we will explain how to choose the best format options to engage with your audience and how to read your ad results. Continue reading

Facebook Ads for Real Estate: Part 3, Audience Targeting

HDC Social Profile Blog 4 2638 1200x600In Part 2 of the Facebook Ads for Real Estate series, ‘Campaign Objectives,’ we walked you through the process of accessing your Ads Manager and selecting your campaign objective (‘traffic’). Now you are going to learn how to set up your audience, select your ad placements, and create a set budget for your ad in the ‘ad set’ section. Continue reading