Tag Archives: marketing

Get Involved with Homes.com’s Q&A Community!

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Homes.com

When it’s time to purchase a home, most homebuyers turn to the internet before they contact a real estate professional. With Homes.com’s Q&A Community, they can do both at the same time!

The Q&A Community exists so that interested homebuyers and sellers can get in contact with real, live real estate agents like you who are knowledgeable in their field. It also helps you make connections with prospects that might not otherwise come in contact with you. Get involved today – it’s FREE!

If you’re ready to get involved, here are three easy starting points:

1. Set up your FREE MyHomes profile. Completing your profile really is half the battle. By setting up your profile, you are introducing yourself to the world. Be sure to fill out all the proper fields, and don’t forget to upload a profile picture. You want these contacts to see a face with your name and expertise.

2. Have unlimited questions alerts. The more questions, the more opportunities you have to answer and connect with interested parties.

3. Respond quickly with useful information! You want to be the first agent to answer a homebuyer’s question. Once you’ve established your knowledge and credibility, you are more likely to gain a client. Don’t let another agent make your connection!

It’s really all that simple!

We’ve got some more resources for you to check out before you get started. Click here to see our MyHomes quickstart guide, and click here to see five easy steps to maximize your experience in our Q&A Community.

Add New Social Media Icons from Your Homes Connect Dashboard

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Homes.com

Because social media is such an integral part of your real estate business, we’ve created an enhancement to your Homes Connect dashboard to be more socially efficient. A new section has been added to your profile section to allow you to enter the URLs of all your social platforms! Doing this will allow icons and links to appear on the front end of your Homes Connect website, giving your site visitors direct access to your social channels.

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Jimmy Mackin’s Do’s and Don’ts for Facebook Marketing

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Homes.com

As you research ways to better market yourself and your real estate business with social media in the new year, we have another resource for you to utilize.  August 2012, Secrets of Top Selling Agents hosted a Facebook Marketing webinar with Jimmy Mackin.  Jimmy explained how to market your listings on Facebook with his helpful Facebook Marketing Cheat Sheet. Here are some key take-aways from his webinar:

The DON’TS of Marketing Your Listings on Facebook:

1. DON’T syndicate your listings.
2. DON’T randomly invite people on Facebook to open houses.
3. DON’T  only share links with no context.

The DO’S of Marketing Your Listings on Facebook:

1. DO tell a story with your posts and images.
2. DO encourage your followers to engage with your posts.
3. DO use beautiful, eye-catching photos that start conversations.

Jimmy also gave a great presentation on marketing at last year’s National Association of Realtor’s Conference in Orlando. If you missed it, check out the video!

To get more information on marketing your listings on Facebook, watch the recording of Jimmy’s webinar here. Also, be sure to check out the original post on the Secrets Blog right here!

Make 2013 Your Year in Marketing – Part 2 for Real Estate Brokers

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Homes.com

We’re continuing our look at creating a successful marketing plan for real estate professionals like you in the upcoming year. If you missed part 1, take a look back to catch up! For all you real estate brokers out there, we’ve got a special post just for you.

Attracting and Retaining Top Talent

Getting (and keeping) top talent should be a high priority for any top brokerage.  In order to attract and retain top performers, you must equip your agents with the right tools for them to succeed.  The days of just handing agents a pen and giving them a desk with a phone line are long gone.  As a broker, you should ask yourself the following questions: What solutions am I providing my agents that will foster productivity? Are we creating a good work environment? How are we helping our agents connect with local consumers? Once you start identifying some of these questions you will have a better idea of how you can improve this year.

Homes.com understands that top performing brokers need to connect with consumers, improve profitability, and recruit and retain top talent – and do it all on a budget!  Homes.com had a record traffic year in 2012 and we are poised for even more growth in 2013! If your 2013 goals involve operating more effectively, from prospecting through sales and referrals, Homes.com has you covered! If you’re interested in learning more contact us at broker@homes.com; your local broker specialist will go over all of the opportunities and values that Homes.com can offer your brokerage.

Good luck in 2013 – may you find all the marketing success you deserve!

Make 2013 Your Year in Marketing – Part 1 for Real Estate Agents & Brokers

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Homes.com

It’s a new year and, as a real estate professional, one of your primary goals is to get your real estate business to start off the year on the right track. Your business requires full focus to make 2013 your best year ever. Creating a marketing strategy is one the key components needed in order to move your real estate business ahead – here are a few ways to get started.

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