Real Estate “Shark” Barbara Corcoran and Homes.com Reveal Secrets to Success in Today’s Real Estate Market

Homes.com’s exciting new partnership with Barbara Corcoran lends a helping hand to consumers during the home buying process, but more importantly it gives real estate professionals a chance to learn the secrets of what it takes to be successful in today’s competitive real estate industry!

In case you’ve been living under a rock, here’s a little background on one of the industry’s most prominent figures. A perfect rags-to-riches story, Corcoran turned a $1,000 loan into a five-billion dollar real estate business that has become one of the most recognizable brands to date. You may also recognize Corcoran from her role in ABC’s Shark Tank, where she has invested in more than a dozen businesses and offers her expert advice to hopeful entrepreneurs. Continue reading

4 Considerations for Marketing to Millennial Homebuyers

There is a new generation of homebuyers coming to the market, bringing with them new expectations for buying a home. Millennials, commonly called “Generation Y”, are creating new opportunities for real estate professionals to grow their business by obtaining these lifelong clients. This generation of first-time homebuyers, an estimated 79 million strong, are already looking into purchasing a home.

In fact, 65% of the “twenty-something’s” renters say that their interest in purchasing a home has significantly increased in the past year. With this younger set of techie home buyers wandering the housing market, it’s important that real estate professionals re-evaluate their marketing strategies to connect with these clients.  So here goes our top four considerations on connecting with this group. Continue reading