Experts Agree That Mobile is Taking Over

Mobile devices have become the preferred way of accessing the Internet and it’s more important than ever for real estate professionals to adjust their business strategies accordingly. Investing in this mobile trend has jumped to the top of almost every business’s “to-do” list, all searching for the best way to connect with today’s on-the-go consumer.

Jenn Williams, Digital Marketing Manager for Homes.com, recently attended the semi-annual Mobile Insider Summit along with mobile technology directors from major companies like Hotels.com, Retailmenot.com, and Volkswagen. This discussion panel of experts shared their thoughts on the evolution of the mobile industry, where it’s expected to go, and the driving forces behind it. Continue reading

New Year, New Training Classes!

Starting in the next few weeks, Homes Connect will be offering a new series of training webinars. These monthly webinars will cover a number of instructional and beneficial topics concerning your Homes Connect product. The goals of the new webinar series will be to empower you as an agent to take control of your marketing and branding, all through maximizing your Homes Connect platform.

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Optimize Consumers’ Mobile Experience with Responsive Design Websites

What’s a key marketing asset that’s available twenty-four hours a day, seven days a week? It’s your website and since 90% of home buyers search online when looking for a home (realtor.org), it’s never been so important to have one that’s well designed.  Creating a quality mobile experience for your website should be at the top of your 2014 “to-do” list, as ninety percent of mobile searches lead to an action and over fifty percent lead to a purchase (LocalVox).

With this in mind, Homes.com is excited to announce the release of Homes Connect Fusion. As the newest addition to the Homes Connect Marketing platform, this responsive design website tool allows real estate professionals to build their website in a way that intuitively adapts content for maximum viewing across all devices. To complement this new tool, we have also released Homes.com Studio, which provides customized design solutions utilizing the Fusion website platform. Continue reading

Take Your Homes Connect Website Mobile in Minutes!

According to Digital Buzz Blog, 57% of users say they won’t recommend a business with a poorly designed mobile site. Consumers are connected 24/7 and will jump online anytime from anywhere and are projected to use mobile more than desktop this year. The new Homes Connect Fusion™ website platform is built with responsive design to make your website seamless on any device, enhancing the search experience for buyers and sellers. Continue reading