Home buyers and sellers are constantly on-the-go, in fact 48% of Homes.com traffic is comprised of visitors researching properties directly from their favorite mobile devices. Are your marketing strategies accommodating to their mobile lifestyle? Recognizing this consumer trend, Homes.com has extended our already popular Local Ads to make them mobile!
“Tablets are one of the most rapidly adopted consumer technologies in history,” said comScore’s Senior Vice President of Mobile, Mark Donovan. Nearly one in four smart phone owners are using a tablet device to get online. This increased exposure could be the reason for the extra calls, additional closings and increased sales!
This is especially true for real estate researchers on Homes.com. Online real estate searches are more and more portable these days by accommodating the on-the-go consumer lifestyle. Now, traffic to Homes.com is shifting to tablet users, so your customers may just find you through their very own tablet too.
Below are some impressive stats regarding tablet and mobile trends and reasons why your listings are getting more exposure on Homes.com. For more highlights, take a look at our Tablet & Mobile Trends infographic.
- tablet and mobile users are responsible for 35% of the total monthly page views (as seen with weekend traffic on Homes.com)
- tablet usage grew by 463% year over year in unique visitors, while mobile unique users saw a 298% increase
- there are currently 6% more monthly page views and 9% more searches from a tablet device than mobile
Will this be your reason to join Homes.com if you haven’t already?
A NEW localized neighborhood information resource for real estate professionals
Homes.com sister company, eNeighborhoods, the nation’s premier compiler of home and neighborhood information, announced the release of a new localized neighborhood information resource called Neighborhood Envoy. Neighborhood Envoy enables agents, brokers, and multiple listing services (MLSs) to deliver neighborhood knowledge in person and through Web and mobile channels.
Neighborhood Envoy provides access to information about schools, demographics, employment, housing, climate, and local points of interest from traditional web and mobile device browsers. Continue reading
Homes.com Launches New Version of its Real Estate
Latest Version Features Rentals, New Questions and Answers
Community and More
NORFOLK, Va., June 9, 2010 — Homes.com, a division of Dominion Enterprises, and the leading destination for home search, announced today the launch of the latest version of their website. Featuring an updated design, the new Homes.com moves to the center of the real estate spectrum and improves the consumer experience by emphasizing rentals and introducing a new Questions and Answers Community.
The centerpiece of the redesign capitalizes on the dramatic increase in the demand for rental housing. According to Hitwise, consumer online searches for “houses for rent” surpassed “houses for sale” in July 2009. To accommodate this change in search behavior and more accurately meet the needs of consumers, the new For Rent section of Homes.com is now easily accessible on the main page site, featuring over 100,000 apartments and other rental listings powered by ForRent.com, the premier aggregator of rental listings in the US, also a division of Dominion Enterprises. Continue reading