3 Steps to Increase the Effectiveness of Your Online Advertising

More than ever before, home buyers are using the Internet to find their next home. According to the 2013 NAR Profile of Home Buyers and Sellers, the first step taken during the home buying process for 42% of buyers was to look online for properties for sale. Additionally, about 1 in 10 buyers will find their real estate agent online.

NAR Study Reveals: Millennials Account for Majority of Homebuyers

How well do you know your clients and prospects? To ensure the success of your business, it’s necessary to understand a homebuyer’s search habits and to recognize the qualities that make each of them unique. Homes.com’s Real Estate Trends Survey shed some light on how you are marketing your business, but this time around we’re providing you with an inside look at today’s homebuyer. Continue reading

NAR 2013: Homes.com is Your Place to GROW

Homes.com is the place to be, win and grow in San Francisco from November 8-11 for NAR 2013! Homes.com will be giving away $1000 every day at the show, plus cash prizes every hour during our live educational sessions. This year the Homes.com featured speakers are Jimmy MackinErica Campbell, and Joe Sesso. Continue reading

Existing-Home Sales May Not Be What They Seem

According to recent data from the National Association of Realtors, existing home sales increased 6.5 percent to a seasonally adjusted annual rate of 5.39 million during the month of July. This spike continues a 25 month trend of year-over-year double digit increases of median home prices, factoring in single-family homes, townhomes, condominiums and co-ops.

Meanwhile from a buyer’s perspective, a 30 year, conventional, fixed-rate mortgage rose .3 percent from June and now stands at 4.37 percent. Unfortunately, this is the highest rate in past two years, “This increase pushed some buyers off the sidelines” said NAR Chief Economist Lawrence Yun. He continued by stating “The initial rise in interest rates provided strong incentive for closing deals.  However, further rate increases will diminish the pool of eligible buyers.” Continue reading

[Report]: Find Out How Your Local Market Stacks Up!

Recently, Homes.com celebrated some promising news regarding the state of the housing market as reported by the National Association of Realtors® (It’s Official: NAR Reports that Housing Market is ‘Solidly Recovering’!).  All in all, the market is on the up and up.  But how do things stand in your neck of the woods? Look no further because Homes.com has unveiled a Local Market Index Report, which is undoubtedly the most geographically comprehensive measure of the U.S. housing market right down to the quaint little cul-de-sac near you!Homes.com Top-Single Family Markets Local Market Index

What is the Local Market Report? Utilizing home pricing data for the period ending March 2013, the Homes.com Local Market Report is a new summary of price performance on repeat sale properties for both single family and multi-unit/condominium sales within the U.S. This information substantiates pricing trends, performance, and growth indicators. Continue reading