3 Steps to Increase the Effectiveness of Your Online Advertising

More than ever before, home buyers are using the Internet to find their next home. According to the 2013 NAR Profile of Home Buyers and Sellers, the first step taken during the home buying process for 42% of buyers was to look online for properties for sale. Additionally, about 1 in 10 buyers will find their real estate agent online.

4 Reasons to Upgrade Your Website in 2014

Ninety-six percent of millennial homebuyers report using the Internet during their home search, and 20% are searching via their mobile device. Millennials now make up about 54% of all buyers in the market and are highly dependent on technology to do just about everything. It’s important to showcase your services, credentials, properties, and content with eye-catching visuals and innovative tools that are valuable to buyers. The cornerstone of that online strategy is your website. Here are four things your website needs to convert buyers and sellers into leads and maximize your business. Continue reading

Homeownership Becoming Top Priority For Renters

An increasing amount of Americans are finding that renting their home has become old news, and that homeownership is moving its way to the top of their futures “to-do list”. According to a survey from the National Association of Realtors, renters are thinking more about purchasing a home now than in past years, while the number of people who say they prefer to rent has declined.

Gary Thomas, NAR President, stated “Homeownership matters to Americans who consistently realize the many benefits it provides to communities, families, and the nation’s economy”. The same survey mentioned above found that eight in 10 Americans believe buying a home is a good financial decision and more than two-thirds (68 percent) said now is a good time to buy a home. Continue reading

[Report]: Find Out How Your Local Market Stacks Up!

Recently, Homes.com celebrated some promising news regarding the state of the housing market as reported by the National Association of Realtors® (It’s Official: NAR Reports that Housing Market is ‘Solidly Recovering’!).  All in all, the market is on the up and up.  But how do things stand in your neck of the woods? Look no further because Homes.com has unveiled a Local Market Index Report, which is undoubtedly the most geographically comprehensive measure of the U.S. housing market right down to the quaint little cul-de-sac near you!Homes.com Top-Single Family Markets Local Market Index

What is the Local Market Report? Utilizing home pricing data for the period ending March 2013, the Homes.com Local Market Report is a new summary of price performance on repeat sale properties for both single family and multi-unit/condominium sales within the U.S. This information substantiates pricing trends, performance, and growth indicators. Continue reading

It’s Official: NAR Reports that Housing Market is ‘Solidly Recovering’!

It’s a beautiful day in the neighborhood! Especially when home values are increasing, selling within a month and mortgage rates dropping another half percent. To say the least it’s a good day for buyers, sellers, real estate professionals and mortgage lenders!

The National Association of Realtors (NAR) recently released their national report on the state of the housing market through April. Homes.com thought you would be excited to know that properties are selling faster and at a higher price while distressed home sales only made up 18 percent of April’s total sales, a dramatic reduction compared to 28 percent of last April’s total sales. Lawrence Yun, NAR chief economist, stated “the housing market recovery is occurring in spite of tight access to credit and limited inventory” and with total sales above year-ago levels for last 22 consecutive months, we couldn’t be more hopeful by this news.

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