Tag Archives: new media

Twitter for Real Estate Professionals

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Homes.com

Twitter began as a simple communication platform, but has morphed into a remarkably powerful marketing tool.  It’s a site where an entire online community of people can engage in constant conversation.

Real estate professionals can harness the power of this marketing tool through several ways.  From Nicole Nicolay’s Twitter Essentials for Real Estate Professionals, here are some strategies you can implement in your Twitter account:

1.       Rock your profile. Allow others to know who is tweeting by posting your photo and your qualifications as well as showcasing a little personality (while still being professional).
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Facebook for Real Estate Professionals

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Homes.com

Given that the majority of an agent’s target audience is located on Facebook, it’s critical to have a presence to reach potential clients and make sales. And while you can post an occasional listing to your social network, it’s recommended that you engage with your audience through industry knowledge and expert perspective rather than “pitch” them your services.

First, take a look at the platform used within Facebook and then types of content that can or should be shared.
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Homes.com Helps Real Estate Professionals go Social

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Homes.com

Real estate’s interactive nature provides lots of great opportunities to utilize online marketing. In these spaces, brokers can meet people and brand themselves as well as showcase expertise in a specific area. By utilizing online channels, real estate professionals can use photo and video to share listings, network with a large pool of prospects as well as hone their sales skills. Given the immense value of social media for agents, we want to help by giving tips and ideas.

Homes.com, a leading provider of real estate marketing and media services, wants to help real estate professionals go social. The Homes.com website allows real estate professionals to ‘share’ listings on the portal to social networking sites like Facebook and Twitter. In addition, we also have a ‘Listing Spotlight’ feature where agents can submit their Homes.com listing to have it featured on the blog, then shared to our various social networking sites. But agents need to be familiar with how to use social networking sites on their own to complement the enhancements Homes.com offers.
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