3 Steps to Increase the Effectiveness of Your Online Advertising

More than ever before, home buyers are using the Internet to find their next home. According to the 2013 NAR Profile of Home Buyers and Sellers, the first step taken during the home buying process for 42% of buyers was to look online for properties for sale. Additionally, about 1 in 10 buyers will find their real estate agent online.

Marketing So Useful, People Would Pay For It- Part One: Self-Serve Information

What’s one of the greatest misconceptions about marketing? It’s the idea that the louder you shout, the better. But in today’s world, effective marketing is about help, not hype. While spreading your message to customers is important, the real key to success is the type of content that you’re creating, sharing, etc.?

Jay Baer, one of the nation’s leading social media experts and author of Youtility: Why Smart Marketing is About Help Not Hype, visited Dominion EnterprisesHomes.com’s parent company, to share his content marketing expertise and tips on how to build a stronger social media following.

Youtility is the concept of creating marketing that’s so useful, people would pay for it. While this concept can be applied to any industry, it can be especially useful to real estate professionals for creating and implementing a strong marketing strategy. Baer highlighted three aspects of  the Youtility concept during his exciting presentation: Self-Serve Information, Radical Transparency and Real-Time Relevancy.  We have broken topics into a three part blog series, in this edition we will be discussing how to incorporate Self-Serve Information into your marketing strategy. Continue reading

New Year, New Training Classes!

Starting in the next few weeks, Homes Connect will be offering a new series of training webinars. These monthly webinars will cover a number of instructional and beneficial topics concerning your Homes Connect product. The goals of the new webinar series will be to empower you as an agent to take control of your marketing and branding, all through maximizing your Homes Connect platform.

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Take Your Homes Connect Website Mobile in Minutes!

According to Digital Buzz Blog, 57% of users say they won’t recommend a business with a poorly designed mobile site. Consumers are connected 24/7 and will jump online anytime from anywhere and are projected to use mobile more than desktop this year. The new Homes Connect Fusion™ website platform is built with responsive design to make your website seamless on any device, enhancing the search experience for buyers and sellers. Continue reading

Take Your Website Mobile in 2014 with Responsive Design!

The growing shift in consumer use of mobile devices has made mobile website solutions not only a luxury, but also a necessity. Ninety-six percent of millennial home buyers report using the Internet during the home search process, and 20% are using a mobile website. According to Google’s ZMOT (Zero Moment Of Truth) report, 90% of users turn to multiple screens sequentially to accomplish a task (TV, desktop, tablet, and/or phone). Additionally, 57% of consumers will not recommend a business with a poorly designed mobile site. All of this underscores the importance of having a website strategy that allows users to seamlessly engage with content across all devices. Continue reading