Tag Archives: online marketing

Video Content: A Rising Trend in Real Estate Marketing

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“If a picture is worth a thousand words,” then a video is worth a million! There is no doubt that using video content is quickly becoming the next “big thing” for marketers everywhere. In fact, a study from the National Association of Realtors®¹ (NAR) reported that the majority (51%) of recent home buyers chose YouTube as their preferred online video destination when shopping for homes.

Videos are emotional and believable and increasingly in demand as consumers have come to expect videos to be available for any subject that they are interested in. Videos serve as a perfect opportunity to gain leads, promote your brand, and potentially increase sales!

So if video content is not yet a part of your marketing strategy, take a look at the numbers below²: Continue reading →

Training Video for Listings on Homes.com

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What if you could increase your summer sales with learning how to manage your listings better within Homes Connect?  In this new Homes Connect training video, our product experts demonstrate how to do just that in the best way for you and your clients.  As real estate professionals see increased business during the summer months, what better way to manage them than with your Homes Connect product?  Everything you need to market your brand and listings is in one area and now we have a growing number of tutorials for you to watch at your convenience. Continue reading →

Boost Your Luck with Facebook Insights!

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Facebook Insights

Everyone’s favorite social media site (I’m talking about Facebook, of course) is undergoing some major changes that will take effect on March 30th. We’ve done some research and viewed seminars, so we fully believe that these changes are definitely for the better, particularly for real estate agents/real estate professionals who are trying to broaden their reach.

With Facebook Insights, you’ll be able to review how many people engage with your page on a daily basis and see the analytics of where it’s coming from. According to Facebook, Insights:

“Provides Facebook Page admins and app developers with metrics on the performance of their Page or app. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, admins and developers are better equipped to improve their business with Facebook.”

In other words, Insights will keep you informed on how your business is growing via the social media circuit. Continue reading →

Pinterest Could be Real Estate Professionals’ Lucky Charm

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Pinterest for Homes.com FansPinterest is a pinboard site that you can share a variety of different things and you must see to understand.  For real estate professionals, beware this can be addicting and quite fun! We suggest maybe starting to play around with Pinterest on your free time just in case you get distracted with all the fun during working hours.

Stay tuned for our Pinterest for Real Estate Professionals blog series! This blog will show you how to get started. In our next Pinterest blog we will tell you at least 10 ways you can use this great site for your business and our 3rd Pinterest blog will include etiquette rules.

First things first, let’s show you how to get started. You will need an invitation to the site; just email us contest@homes.com with the subject line “Amber invite me to Pinterest” or ask one of your “Pin” pals to invite you!

Install the Pin it Button

  • After your account is created this “Pin It” button will be the tool that grabs the image from the site you are pinning and paste it for you on Pinterest.
  • Go to Pinterest.com
  • Click under ‘About’ and Go Here to ‘Goodies’

    • Continue reading →

Chat LIVE with Jeremy Rivera our Homes.com Online Reputation Expert FEB 16 1 pm EST

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Homes Connect is on Facebook and if you aren’t a fan we have a good reason why you should be! Jeremy Rivera Homes Connect Product Manager AND our very own reputation and visibility EXPERT is going to be chatting live on our Facebook page next week. Yes, February 16th is the day and 1:00 pm EST is the time so mark your calendars This chat is going to be the start of many you aren’t going to want to miss.

You may be wondering what is online reputation and why should I be worried about my visibility? Well, that is what Jeremy is here for, but time is limited we only have 30 minutes of live Q&A. We have provided some example questions and answers below so you can start brainstorming some other concerns you may have about this topic. Did you know that Homes.com offers Search Impact to agents that directly assists professionals in this area? Read more about it here and maybe Jeremy can even address some questions about this!

Jeremy is eager to reach out and speak to our blog readers, facebook fans, Homes.com customers, and all of you Real Estate professionals LIVE – we hope you are too! Join this chat Febuary 16th at 1pm EST LIVE on Facebook!

See first hand the start of live interaction with real professionals in the industry. Who would you want to chat with and what topics you want to chat about in the future? You are our support and we support you. Homes.com always wants to provide you with the content you want, so here is your chance to speak out and tell us – what do you want to hear about? Comment below!

Chat with our Online Repuation Expert!Chat live with Jeremy about your Reputation and Visibility Online. He is the Expert at Homes.com and we want to share him with you! Below are some example questions and answers along with more topics that can be discussed with your initiated questions. Thanks again for your support and remember we will listen, so keep telling us exactly what you want to succeed! Continue reading →