SEO Trends to Stay Ahead of the Real Estate Competition

HDC_SEO_Trends_2017_Blog_1200x600How do you win at a game where the rules are constantly changing? Simple, by staying ahead of your competition.

Search engine optimization (SEO) is one of those games in which the rules change on a constant basis and when you think you see a finish line, it moves. Since businesses want to win, many have created keyword creator platforms and linking farms to help them beat the SEO game. But giants like Google are making sure that everyone gets a fair chance to lead the game by creating algorithms (like Panda, Penguin, and Hummingbird) to catch those who try to trick search engines. By paying attention to industry trends and applying them to your SEO strategy, your real estate business can rank above your competitors in Google searches. Continue reading

Ten Step Countdown to Improve Your Homes.com Profile

HDC_Social_Profile_Blog_2641_1200x600.jpgWere you among the millions of people counting down the last few seconds of 2016, waiting to ring in the new year? Well, you made it! Now it’s time to push forward and build the infrastructure you need to make 2017 everything you hope for. Ensuring your online profiles are up to date and representing you in a way you can be proud of is a crucial part of that. Here are ten things to do on your Homes.com profile to make sure your foundation is solid and ready to support a prosperous 2017. Continue reading

12 Proven Real Estate Lead Generation Sources

HDC-Be-Productive-2592If you want to be a successful real estate agent, you’re going to consistently have a million and one jobs needing attention. You’ll have showings, contracts, business lunches, people wanting real estate advice—and they’re going to want it for free. You’ll need to deal with things like taxes, health insurance, and keeping your car spotless for clients. If you have your own office, you have to keep up with insurance and utilities and remember to order ink for the printer. And even with all that covered, you still have to go out and generate leads.

Lead generation can be hard work, and it’s discouraging when that work doesn’t appear to produce results. However, because you know that feeding leads into your funnel is one of the most important tasks on your to-do list, you keep doing it. In a recent Secrets of Top Selling Agents webinar, Dirk Zeller, CEO of Real Estate Champions recommended several ways to generate leads more efficiently. Here, we’ve taken those recommendations and expanded on them with tips and tricks relating them to you. Continue reading

How to Share New Resources with Your Contacts

HDC-Content-Distribution-Blog-2559Creating new resources and downloadables is an important part of any marketing plan; it gives you the perfect reason to reach out to your network of leads, prospects, clients, and referral sources. However, with so much content available, it is important to develop a game plan to effectively deliver your content. Make sure your content is reaching your audience with these four steps. Continue reading