What’s one of the greatest misconceptions about marketing? It’s the idea that the louder you shout, the better. But in today’s world, effective marketing is about help, not hype. While spreading your message to customers is important, the real key to success is the type of content that you’re creating, sharing, etc.?
Jay Baer, one of the nation’s leading social media experts and author of Youtility: Why Smart Marketing is About Help Not Hype, visited Dominion Enterprises, Homes.com’s parent company, to share his content marketing expertise and tips on how to build a stronger social media following.
Youtility is the concept of creating marketing that’s so useful, people would pay for it. While this concept can be applied to any industry, it can be especially useful to real estate professionals for creating and implementing a strong marketing strategy. Baer highlighted three aspects of the Youtility concept during his exciting presentation: Self-Serve Information, Radical Transparency and Real-Time Relevancy. We have broken topics into a three part blog series, in this edition we will be discussing how to incorporate Self-Serve Information into your marketing strategy. Continue reading