Join at Xplode Austin and Learn About Online Reputation Management! Are you a real estate professional practicing in or around the Austin, Texas area? Do you love technology and the latest trends? If so, come see us at the Xplode Conference next week! 

Not only will there be talk of all the latest and greatest developments in the tech world as it relates to real estate, but our very own tech expert, Joe Sesso will be at the booth to enlighten you with a FREE presentation on the hot topic of online reputation management!   He’ll talk about enhancing your online presence to convert leads, avoiding social media disasters, and how can help your online reputation shine!

BONUS: is giving away FREE tickets to the event. Click here for a chance to win

Are you ready to XPLODE with us? See you in Austin!

9 Do’s and Don’ts for Listing Photos

Earlier this month at NAR 2012 (National Association of Realtors) there was so much to learn and today we will be sharing a very interesting piece we discovered from Realtor Magazine.

As you may know, the photos for your listing are very important and even if you have been in the business for years or are a rookie – these tips will help you stay ahead of the curve. If you stopped by our booth you may have learned some new things about Facebook from Jimmy Mackin or Pinterest from Erica Campbell – now use these tips for your new listing photos and their tips for social media; the combination could strengthen your brand as its viewed online. Continue reading

5 Local Directories to Bolster Your Online Reputation

According to the National Association of Realtors, reputation was the second most important factor when choosing an agent.  Consumers are researching online and looking for a good brand presence and strong online footprint via online directories and social networks. The phone may ring a few more times this month because you read this article, so read on to discover more ways to brand yourself online.

Increase your online presence by sharing your brand and contact information within several online directories. The conversion rate for local directory marketing can be up to 50% in some directories, which is significantly higher than traditional advertising like print and radio. That means that you could convert 1 in 2 leads into a potential customer! recommends these five directories in our Search Impact product:

  1. Merchant Circle
  3. City Search
  5. Google Places

The links have been provided above to learn more about how you can submit and verify your information for these sites.  Many local directories publish reviews, or testimonials of your work to showcase you as an authority figure and preferred agent in the area. The statistics below support the premise that online directories can assist in lead capture and maintain a better online reputation.  To learn more about how our Search Impact product can assist in building a stronger online branding strategy – email or call directly at (866) 697-3308.

Supporting Statistics:

  • Public reviews build trust
  •  70% of local consumers trust  online business reviews   *2010 Bright Local Survey
  • Think of reviews as “Testimonials 2.0”
  • 87% of buyers would probably recommend their agent to others  *NAR 2010 Profile Of Home Buyers and Sellers
**Homes Media Solutions does not endorse any directories mentioned in this blog and lists these for the purpose of providing real estate pros a place to start building their brand online. 
Access More Leads with Our NEW LinkedIn eBook!

Remember the cliché, “It’s not what you know, but who you know”?  Getting your brand established on LinkedIn is a great way to get connected with the people that matter.  LinkedIn is one of the largest professional networks online, and now has an eBook to show, professionals like you, how to expand your real estate brand within this social network!   “Five Steps to Building your Brand on LinkedIn”  could be the reason your brand becomes stronger and your name is recognized faster online.

The steps outlined here will tell you who’s using LinkedIn, how to setup your account, improve your online reputation and connect with clients, prospects and other leaders in the industry.  No matter if you are new to LinkedIn or already started your footprint, the clickable Table of Contents will direct you exactly where you need to go, fast! knows how busy you are, which is why we made this eBook easy, visual, and relevant to real estate.  Get your brand noticed on LinkedIn and download your FREE copy today!