Social media has become an undeniably effective resource for connecting with clients and prospects. Unfortunately, the busy schedules of real estate professionals can make it difficult to actively participate on every network. With that said, you may be wondering which of them are actually worth investing your time and money. As visual content remains a top priority for marketers everywhere, Pinterest is becoming one of the most useful social platforms, especially in the real estate industry. The real question is if it’s right for your business.
First, let’s discuss how it works. Pinterest is made up of virtual pin boards, which allow users to consolidate their interests into separate boards. These images are referred to as pins and they are what users create their boards with. If a client or prospect finds some of your content or listing photos to be interesting, they will pin the information to the associated board. The ability to quickly and easily share content has made the site a social media phenomenon, and has allowed the site to achieve some pretty impressive records in comparison to other social networks.
Pinterest crossed over the 10 million users mark faster than any other standalone site, and according to a comScore report, the site has hit 11.7 million unique monthly U.S. visitors. Furthermore, it has now exceeded Google+ in terms of referring traffic and is quickly catching up with Twitter. Another upside to using this virtual pin board is the amount of time users spend engaging with one another. In fact, the average user spends 98 minutes a month “pinning,” and 9 million users have directly connected their accounts to Facebook. By doing this, they are spreading their favorite “pins” to an even broader audience.
Although many people believe that Pinterest isn’t used by businesses and that it’s more appropriate for leisurely use, you’d be surprised at how many businesses actually utilize this platform. In fact, major players like Real Simple Magazine, Lands’ End, Mashable and others are using Pinterest to drive traffic back to their own websites.
Now that you have a little background on this visually oriented social network, do you think it complements your business goals? To help you make this decision, Homes.com put together the FREE ‘Get into Business with Pinterest‘ Guide. Furthermore, Homes.com Social can help you manage all of your social accounts so that you can make the most out of everything that social media has to offer!