Inspire Your Clients to Dream Big with Pinterest

Facebook, Twitter and Instagram are the social channels that the majority of real estate professionals are using to promote their brand, but what about Pinterest? This photo-centric social network is growing rapidly and Katie Lance, CEO and owner of Katie Lance Consulting, highlights just how valuable it can be for real estate professionals during Homes.com’s webinar “Instagram and Pinterest in Real Estate, How to Leverage Photo-Driven Social Platforms for Your Business.

“One of my big predictions for 2014 is that photos will be even more important. There’s been a surge of photos and videos on all social media sites, but Instagram and Pinterest are both growing by leaps and bounds,” Katie says. “A big piece of your strategy has to be about visual content. Pictures have become one of our default modes of sorting and understanding the vast amounts of information we’re exposed to every day.”

According to a 2012 study by ROI, research found that when users engage with friends on social media sites, it’s the pictures they took that are enjoyed the most. In fact, 44 percent of respondents are more likely to engage with brands if they post pictures than any other type of media. Continue reading

Need Help with Pinterest and Instagram? Live #SecretsWebinars Twitter Chat with Katie Lance!

Photos are becoming the talk of the town and when it comes to sharing them on social media, Instagram and Pinterest are leaving other networks in the dust. Have you been able to start leveraging these two platforms for your business?  

If not, don’t worry! Katie Lance, CEO and Owner of Katie Lance Consulting and social media guru, will be sharing her “tricks of the trade” with real estate professionals looking to improve their use of these two booming photo sharing resources during the “Instagram and Pinterest in Real Estate, How to Leverage Photo-Driven Social Platforms for Your Business” Homes.com Secrets Webinar. Continue reading

Pin it to Win it! How to Crowdsource with Pinterest to Reinforce your Marketing

Social networking is an important asset for any broker to use when promoting their business, which is why you’ve probably already started using Facebook, Twitter, and Google+. While building a reputation on these channels is definitely important, there is one social site that continues to go unused by many brokers but can be very effective.

Pinterest offers many opportunities that other networks do not, mainly being the ability to crowdsource the content you share. Homes.com’s first real estate industry Pinterest contest, “Pin it if your Love it,” generated a total of 4,000 pins and repins that increased Homes.com followers by 420 percent in page views, 782 percent in site searches and 500 percent in leads. This exposure was invaluable and it was all made possible by Pinterest. Now that we have your attention, Homes.com wants to explain why brokers should be taking advantage of Pinterest to promote their business. Continue reading