Select your listing package

In a previous post, we’ve discussed the Top 5 Reasons to advertise listings on Homes.com. Now, let’s take a look at picking the right package for your real estate business. To get started, let’s discuss three major factors for advertising real estate listings online.

First, what is the size of your listing inventory? Are you a heavy lister or do you specialize as a buyer’s agent? Knowing your listing inventory will ensure that you’re getting the best return from your online listing package. Next, what is most important to your marketing success? Do you advertise mainly to keep your sellers happy or to get your listings in front of active, local homebuyers? Understanding your advertising goal will help you in outlining your online advertising strategy. Continue reading →