Heat Up Cold Leads This Summer

HDC_Old_Leads_Blog_2802_1200x600Do you have a list of hot leads that went cold over the winter? Now that summer is here and people are thinking about moving again, this is the perfect time to heat those old leads back up.

If you want to be a successful agent, you must be persistent about reaching out and connecting with your prospects regularly. Letting leads go “cold” costs your business time and money which shouldn’t be wasted, so now it is time to follow up! However, you can’t simply reach out to an old lead and ask them if they’re ready to buy. Your strategy needs to be a little more polished than that and with just a few tips, you will be ready to reconnect with old leads. Continue reading

3 Easy Digital Farming Tips to Get More Leads

HDC-Digital-Farming-Blog-v1-2430With everyone on their phones all the time, it can be tough to get people to notice the billboard or bench signs you’ve carefully and strategically placed throughout your market. That raises the question, how can you reach buyers and sellers in your area when everyone is glued to their phones and tablets? You’ve heard a lot about geographic farming, but what do you know about digital farming? Continue reading

Engage with More Consumers with Interactive Surveys

Asking questions is a great and fun way to encourage engagement on your website.  According to the REAL Trends 2013 Online Performance Study, polls and quizzes were the second most interacted with category of social posts for REALTORS®. Continue reading

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