If you’re interested in expanding your client base, start getting active on LinkedIn. As the foremost professional social networking site, it is popular among job seekers but underutilized by professionals, for whom the network offers great resources for making connections both with other professionals and potential new clients.
Why should you start getting active on LinkedIn? The over 100 million professionals active on the network, including around 12 million active users every day, represents a wealth of potential to form industry contacts, meet new clients and get referrals and recommendations. LinkedIn profiles also rank high in Google search results, so when new leads are scoping you out, they will see a professional profile that you can fill with your awards, recognition and recommendations from past clients and fellow real estate professionals. LinkedIn also offers resources designed specifically for the real estate professional, most notably the Real Estate Pro app (or Rofo) which allows you to share your work and completed deals, track your market, promote your expertise and develop new business, as well as keep up with the transactions of other real estate professionals in your area.
The potential benefits of using LinkedIn are clear, but you want to make sure you are utilizing this fast-growing social network to the greatest possible extent. Here is a quick step by step guide to maximizing your effectiveness on LinkedIn: Continue reading