In the ongoing mission to assist you in providing your clients with the most accurate and reliable real estate information, Homes.com has created several new widgets for you to add to your website! Recently, we introduced our Home Values and Mortgage Calculator widgets. These new widgets, along with the others in our gallery, will help improve your website’s already existing content and retain more incoming traffic through their ease and simplicity. Continue reading →
Patty McNease, Director of Marketing
Homes.com and RE/MAX® Launch New Online Strategic Partnership
Homes.com selected to power remax.com and create new mobile apps suite
(Norfolk, VA, March 6, 2012) —Homes.com and RE/MAX®, LLC, announced today the launch of a major new online marketing partnership. RE/MAX has selected Homes.com to power the new remax.com website and the newly released suite of RE/MAX mobile applications for Apple and Android mobile devices. The two organizations will also be launching collaborative efforts to market Homes.com local advertising products and the new Homes Connect marketing platform to RE/MAX Sales Associates throughout North America.
“We’re thrilled that RE/MAX has selected Homes.com to power the most important elements of their online marketing efforts. Remax.com is clearly a leading property search destination and is the cornerstone of the RE/MAX online strategy,” says Brock MacLean, executive vice president of Homes.com. “By combining our proven search technology with the powerful reach of our Homes.com website and mobile applications, we’ve developed a complementary approach to ensure traffic and leads from both websites are delivered efficiently and directly to RE/MAX Sales Associates.”
Key aspects of the Homes.com and RE/MAX partnership include:
Some real estate agents don’t really put much thought into their domain names. They just slap their own name or broker name into their browser window and call it a day. But did you know that your domain name could be hurting your business or your search engine optimization? Below is a list of things to keep in mind when choosing a domain name.
Your name and then some. Since domains are pretty cheap these days, go ahead and reserve YourName.com. You can have that website redirect to your blog or your real estate business website if you’d like, since existing clients will be able to find you that way. But your prospects are more likely to find you by searching for terms concerning the area in which they’d like to live, so making your domain name something they’d be searching for will help tremendously (“Tallahassee Homes” or “San Diego Real Estate,” for example.)
Live and local. We must reiterate the importance of keeping your real estate website local, just like your business is. By having your city name in your domain, it is more likely to be found by home buyers in your area that might not otherwise meet you. That also helps your domain describe exactly what your website is about. The more descriptive you are, the better.
Homes.com is proud to announce that the newest iPhone App is available to download on iTunes!
Version 5.0 has an updated design and enhances much of the mobile home searching experience for home buyers. However, we didn't stop there…we added the Home Values channel directly into the search! Now a home buyer can search for homes and see home valuations at the same time as they view a listing. We have also integrated MyHomes into the App, which means the Homes.com Agent Directory is now available on the iPhone! Not listed in the directory? Sign up for a free MyHomes Profile! Other features include:Continue reading →
Renowned speaker and broker-agent Brian Copeland will present a webinar on building your brand through video for theSecrets of Top Selling Agents WebinaronWednesday, April 27, 2011. Brian, who is affiliated with Village Real Estate Services in Nashville, TN, is the first documented real estate agent to use YouTube to promote a listing. I had the pleasure of interviewing Mr. Copeland about the role video marketing plays in his real estate business. According to him, “about 20-30 buyers came to him from video marketing in 2009.” That’s a great return on investment from this marketing tactic, especially in addition to the potential referrals he could see!
Before getting into the “how-to” of video marketing, there is one key reason you should know on the value of implementing video into your strategy. And that is because consumers are online and they expect to see real estate professionals there! As we mentioned in our article YouTube for Real Estate Professionals, approximately 84.6 % of internet users in the U.S, viewed online video in December 2010. Just think locally how many individuals that translates to! Continue reading →