The Best Kept Secret in Social Media Advertising

HDC_Pinterest_Blog_2787_1200x600In the current world of social media, Pinterest doesn’t seem to get the recognition it should. While it’s one of the most well-known social networks, Pinterest only has 150 million monthly active users compared to Facebook’s 1.96 billion and Instagram’s 600 million. So, how is it that Pinterest is so far behind on monthly active users, but is still leading other social networks in organic and inorganic reach, as well as cost-per-click (CPC)?

Even if you’re an active Pinterest user, you have probably never noticed the promoted pins before. This is because Pinterest has designed their Promoted Pins to look like regular, organic pins; however, promoted pins have more capabilities. By utilizing Pinterest’s Promoted Pins you can create huge opportunities to drive sales and leads to your real estate business. Continue reading

Homes.com – Serving the Real Estate Industry for 25 Years

HDC_25th_Birthday_Blog_2679_1200x600.jpgSince we first launched 25 years ago as an extension of Homes & Land Magazine, Homes.com has been there to help buyers find homes, help sellers discover what their home is worth, and to connect agents with quality leads for faster conversions.

Over the years, user-experience has been a top priority at Homes.com. As such, we’ve worked hard to cultivate relationships with the multiple listing services that allow us to provide consumers with the most accurate, up-to-date listing data possible. Continue reading

Community Videos: Put the Spark Back in Your Business

HDC_Guigeure_Jones_Blog_2666_1200x600.jpgEvery real estate agent knows that their town is the absolute best place to live. As an agent, you know pretty much everything happening in your community and are always ready to offer recommendations on the best place to eat, best place for coffee, best theatre, and the best park. You know how special your community is, and as a real estate agent you have an incredible opportunity to share that information with the world. One way to share your passion for your community is with videos. Continue reading

Resolve to Earn More in 2017 with These Top Webinars of 2016

SOTSA_Highlight_Blog_2631_1200x600.jpgEvery year the Secrets of Top Selling Agents webinar series has the honor of hosting some of real estate’s top professionals. In 2016 we had a great group of coaches and agents talking about everything from marketing luxury homes to finding listings in low inventory markets. You can check out all these great webinars for free at SecretsofTopSellingAgents.com or review the highlights below. Continue reading

Surround Yourself with the Trappings of the Season On-the-Go

HDC_Festivize_Your_Ride_Blog_2628_1200x600.jpgIt can be hard to find time to sit down and enjoy the gorgeous tree in your living room or the menorah in your office when your job, family, and busy schedule keep you constantly on the go. However, with these ten ideas you too can bask in the trappings of the season—from your car!

In addition to adding a bit of festivity to your season, decorating your car can draw positive attention to your brand, help you stand out, and get potential clients to take note of you and your business. The enhanced atmosphere of your car will also make current clients feel especially well taken care of. Continue reading