Free Resources Every Real Estate Agent Should Know About

HDC-Secrets-Resources-Blog-2568If you want to save money, get more leads, and make a big impact on your clients, you’re in luck. has tons of great, free resources to help you stay abreast of what’s happening in the industry, what’s working for other agents, and what tactics are finding success in today’s market. Here are just a few of the fantastic resources available to you. Continue reading

Looking for a Unique Value Proposition? Check Out 360 Video!

HDC-3D-Video-Blog-2419Did you know that videos are expected to account for up to 79% of internet traffic in 2016 (Cisco)? From Vine to Go-Pro, there have been many advancements to video in the past several years, which makes it easy to take and share video anywhere. Now, there is a new tool practically made for real estate: 360 video. Continue reading

These Simple Website Changes Can Earn You Better Results

HDC-Menu-Builder-Blog-2413As a real estate agents, you wear a lot of different hats. At some point you’ll probably find yourself working as a marketer, sales representative, counselor, financial adviser, photographer, landscaper, and as much as you may hate to hear it, a web developer. Now, I realize that you aren’t actually a web developer, and that’s perfectly fine. When you order your website from, it’s pretty much ready to use; all you have to do is connect your MLS’s IDX and a custom domain name. But…if you want a fantastic, amazing, customized website, you’ll need to do just a bit more, and we’re here to help. Here are three ways to enhance your website’s menu. Continue reading

Experts Agree That Mobile is Taking Over

Mobile devices have become the preferred way of accessing the Internet and it’s more important than ever for real estate professionals to adjust their business strategies accordingly. Investing in this mobile trend has jumped to the top of almost every business’s “to-do” list, all searching for the best way to connect with today’s on-the-go consumer.

Jenn Williams, Digital Marketing Manager for, recently attended the semi-annual Mobile Insider Summit along with mobile technology directors from major companies like,, and Volkswagen. This discussion panel of experts shared their thoughts on the evolution of the mobile industry, where it’s expected to go, and the driving forces behind it. Continue reading

Take Your Website Mobile in 2014 with Responsive Design!

The growing shift in consumer use of mobile devices has made mobile website solutions not only a luxury, but also a necessity. Ninety-six percent of millennial home buyers report using the Internet during the home search process, and 20% are using a mobile website. According to Google’s ZMOT (Zero Moment Of Truth) report, 90% of users turn to multiple screens sequentially to accomplish a task (TV, desktop, tablet, and/or phone). Additionally, 57% of consumers will not recommend a business with a poorly designed mobile site. All of this underscores the importance of having a website strategy that allows users to seamlessly engage with content across all devices. Continue reading