How to Write “Benefits” Ads to Attract More Buyers

HDC_Real_Estate_Ads_Blog_2701_v2_1200x600.jpgYou know it. I know it. Everyone knows it…you’re supposed to sell the “benefits” of your listings, not the “features,” but that’s easier said than done. Anyone can slap together a description for the “4 bed 2.5 bath home for sale with huge deck and great view.” It takes a bit more effort to describe the listing in a way that resonates with a potential buyer by recommending they, “Abandon busy city-living and envision yourself basking on your generously sized deck, enjoying a view most people can only dream of! Make the ‘possibilities’ realities with this spacious 4 bed, 2.5 bath home!” If you want your ads to show this liveliness and passion, read on to discover how you can transform them! Continue reading

Three Tips for Agents Who Want to Open Their Own Brokerage

“It was never my dream to work for a real estate company for the rest of my life.”—Stacie Perrault Staub

HDC_Staub_Recap_Blog_2690_1200x600.jpgWas it the idea of promoting someone else’s brand, working around someone else’s schedule, and splitting your commission that encouraged you to pursue a career in real estate? Probably not. Working for an established brokerage is a great way to get started in real estate, but it’s rarely the end goal of aspiring agents.

In a recent Secrets of Top Selling Agents webinar, Stacie Perrault Staub, founder and owner of West & Main Homes and the brain behind the popular Genuine Hustle conferences, shared her tips to start your own real estate brand. Watch the free webinar “Launching a Real Estate Brand from Scratch” for more information, or find our three tips from the webinar below! Continue reading

Surround Yourself with the Trappings of the Season On-the-Go

HDC_Festivize_Your_Ride_Blog_2628_1200x600.jpgIt can be hard to find time to sit down and enjoy the gorgeous tree in your living room or the menorah in your office when your job, family, and busy schedule keep you constantly on the go. However, with these ten ideas you too can bask in the trappings of the season—from your car!

In addition to adding a bit of festivity to your season, decorating your car can draw positive attention to your brand, help you stand out, and get potential clients to take note of you and your business. The enhanced atmosphere of your car will also make current clients feel especially well taken care of. Continue reading

10 Showing and Open House Tips to Ward Off Mischief

HDC-Saftey-Tips-Blog-2597Have you ever been locking up after an open house and felt a chill run down your spine? Perhaps you wondered if one of your guests had less than honest intentions. Maybe you simply felt that something was off. Trouble is the last thing you want at an open house or showing, so we’ve compiled the following tips to prevent it from ever appearing. Continue reading

[Infographic] Three Personalities of All Businesses

HDC-Three-Personalities-Blog-2667Whether you go it alone, work with a team, or head-up your own brokerage, balance is an important part of creating a successful business. In his recent Secrets of Top Selling Agents webinar, Brad Korn explained the importance of balancing the three personalities of a successful business. This is further outlined in his upcoming book, The E-Myth Real Estate Agent. Check out the infographic below to discover which business personality represents you and which personalities you might be missing. Continue reading