Going Green: 3 Marketing Tips for Real Estate Agents

Earth Day is fast approaching, and many people are ready to take the initiative to go green. In fact, cities like Portland, Oregon and Chicago, Illinois have already joined the green movement by becoming more eco-friendly. Going green has become a very popular topic in the real estate industry and it would be a great idea to have some tactics under your belt on how to market to clients who desire to live a greener life. Here’s some ideas that may be useful to you:

1. Consider joining the green movement. As a real estate agent, you might want to bring yourself up to speed with what green living entails because some of your clients will be looking for eco-friendly homes. You should even think about taking courses to help you become a green real estate specialist. Doing so will help you learn about the specifics concerning green buildings and what the market is like for them. Continue reading

3 Keys to More Exposure and Better Results

To be successful in real estate, it is equal parts selling houses and selling yourself. This means that advertising your brand is just as essential as advertising your listings. When it comes to advertising, exposure is great – but producing results is even better.

The Homes.com Buyer Connect program has three key ingredients to give you both the exposure you want and the results you need.
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3 Steps to Increase the Effectiveness of Your Online Advertising

More than ever before, home buyers are using the Internet to find their next home. According to the 2013 NAR Profile of Home Buyers and Sellers, the first step taken during the home buying process for 42% of buyers was to look online for properties for sale. Additionally, about 1 in 10 buyers will find their real estate agent online.

New Year, New Training Classes!

Starting in the next few weeks, Homes Connect will be offering a new series of training webinars. These monthly webinars will cover a number of instructional and beneficial topics concerning your Homes Connect product. The goals of the new webinar series will be to empower you as an agent to take control of your marketing and branding, all through maximizing your Homes Connect platform.

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Just Starting in Real Estate? Barbara Corcoran’s Tips for Success

I’m asked all the time for advice about starting one’s own business, and when it comes to launching a real estate business, my ideas aren’t much different than what I would offer for any small business—the main things are to be smart, don’t be afraid to make mistakes and take advantage of what social media can do for you.

In my book, “Shark Tales: How I Turned $1,000 into a Billion Dollar Business,” I prove that you don’t need to be a brainiac to reach the American Dream; you just need to have a clear vision and savvy social sense. Plus, as a small business owner, you’re going to need to think outside the box. Be bold and courageous and take chances that separate you from the competition. Continue reading