You’ve probably heard the saying “anything worth doing is worth doing correctly.” This is true when it comes to implementing a search engine optimization (SEO) strategy for your real estate business. With the proper strategy in place, you will see your business reach new heights by making its way to the first page of any search engine. However, there is no quick and easy shortcut to real results. If you want to get to the first page of search results you have to be prepared for the long ride ahead. Continue reading
You know it. I know it. Everyone knows it…you’re supposed to sell the “benefits” of your listings, not the “features,” but that’s easier said than done. Anyone can slap together a description for the “4 bed 2.5 bath home for sale with huge deck and great view.” It takes a bit more effort to describe the listing in a way that resonates with a potential buyer by recommending they, “Abandon busy city-living and envision yourself basking on your generously sized deck, enjoying a view most people can only dream of! Make the ‘possibilities’ realities with this spacious 4 bed, 2.5 bath home!” If you want your ads to show this liveliness and passion, read on to discover how you can transform them! Continue reading
“It was never my dream to work for a real estate company for the rest of my life.”—Stacie Perrault Staub
Was it the idea of promoting someone else’s brand, working around someone else’s schedule, and splitting your commission that encouraged you to pursue a career in real estate? Probably not. Working for an established brokerage is a great way to get started in real estate, but it’s rarely the end goal of aspiring agents.
In a recent Secrets of Top Selling Agents webinar, Stacie Perrault Staub, founder and owner of West & Main Homes and the brain behind the popular Genuine Hustle conferences, shared her tips to start your own real estate brand. Watch the free webinar “Launching a Real Estate Brand from Scratch” for more information, or find our three tips from the webinar below! Continue reading
It can be hard to find time to sit down and enjoy the gorgeous tree in your living room or the menorah in your office when your job, family, and busy schedule keep you constantly on the go. However, with these ten ideas you too can bask in the trappings of the season—from your car!
In addition to adding a bit of festivity to your season, decorating your car can draw positive attention to your brand, help you stand out, and get potential clients to take note of you and your business. The enhanced atmosphere of your car will also make current clients feel especially well taken care of. Continue reading
Have you ever been locking up after an open house and felt a chill run down your spine? Perhaps you wondered if one of your guests had less than honest intentions. Maybe you simply felt that something was off. Trouble is the last thing you want at an open house or showing, so we’ve compiled the following tips to prevent it from ever appearing. Continue reading