6 Reasons Why You’ll Love Working with Veterans

HDC_VA_Secrets_Blog_2915_1200x600Each month, the Secrets of Top Selling Agents webinar brings you experts to help you learn and adopt new business strategies. This month, in honor of Veterans Day, we had Neil Brooks, Samantha Reeves, and Denise M. Jelinski-Hall share how you can help veterans access their VA loan entitlement and reach the goal of homeownership. Continue reading

10 Things Every Real Estate Agent Knows

HDC_Real_Estate_Basics_Blog_1200x600Each month, Homes.com sponsors the Secrets of Top Selling Agents webinar program, offering agents a free training resource where they can learn advanced real estate strategies. However, before you learn the techniques of the industry’s biggest earners, you must master the basics. Here are ten things every new real estate agent learns. Continue reading

Trust and Time – The Two T’s of SEO

HDC_Flyer_Rewrite_Blog_2766_1200x600You’ve probably heard the saying “anything worth doing is worth doing correctly.” This is true when it comes to implementing a search engine optimization (SEO) strategy for your real estate business. With the proper strategy in place, you will see your business reach new heights by making its way to the first page of any search engine. However, there is no quick and easy shortcut to real results. If you want to get to the first page of search results you have to be prepared for the long ride ahead. Continue reading

How to Write “Benefits” Ads to Attract More Buyers

HDC_Real_Estate_Ads_Blog_2701_v2_1200x600.jpgYou know it. I know it. Everyone knows it…you’re supposed to sell the “benefits” of your listings, not the “features,” but that’s easier said than done. Anyone can slap together a description for the “4 bed 2.5 bath home for sale with huge deck and great view.” It takes a bit more effort to describe the listing in a way that resonates with a potential buyer by recommending they, “Abandon busy city-living and envision yourself basking on your generously sized deck, enjoying a view most people can only dream of! Make the ‘possibilities’ realities with this spacious 4 bed, 2.5 bath home!” If you want your ads to show this liveliness and passion, read on to discover how you can transform them! Continue reading

Three Tips for Agents Who Want to Open Their Own Brokerage

“It was never my dream to work for a real estate company for the rest of my life.”—Stacie Perrault Staub

HDC_Staub_Recap_Blog_2690_1200x600.jpgWas it the idea of promoting someone else’s brand, working around someone else’s schedule, and splitting your commission that encouraged you to pursue a career in real estate? Probably not. Working for an established brokerage is a great way to get started in real estate, but it’s rarely the end goal of aspiring agents.

In a recent Secrets of Top Selling Agents webinar, Stacie Perrault Staub, founder and owner of West & Main Homes and the brain behind the popular Genuine Hustle conferences, shared her tips to start your own real estate brand. Watch the free webinar “Launching a Real Estate Brand from Scratch” for more information, or find our three tips from the webinar below! Continue reading