“Powered by Homes.com” Brings Branded Real Estate Listing Solutions to Media Outlets

For more media information:
Ivette Faulkner/sydney weaver-bey
The Zimmerman Agency • (850) 668-2222
ifaulkner@zimmerman.com
sweaverbey@zimmerman.com

 

“Powered by Homes.com” Brings Branded Real Estate Listing Solutions to Media Outlets

Customizable listing sites now available to media outlets

Norfolk, VA (Aug. 29, 2012) – Leading real estate listing service Homes.com has launched the “Powered by Homes.com” platform, a media solution and easy-to-use product which offers media outlets access to Homes.com and ForRent.com classified real estate listings. The new feature lets media partners integrate Homes.com into their existing site. This platform is easy to implement, free of charge and also offers revenue opportunities for partners. 

The highly customizable add-on is co-branded to match existing sites and gives partners control over the page’s appearance. Partners can make edits and incorporate elements of their websites, creating a seamless transition from the outlets’ sites to the listings. 

Key benefits of “Powered by Homes.com” include:

  • The plug-and-play tool is simple to implement, allowing partners exclusive access to the Homes.com real estate classified network comprised of 4 million listings, including almost 20,000 apartment listings from ForRent.com.
  • Affiliate control panel allows partners to edit and incorporate elements of their websites into the co-branded platform.
  • Search widgets where users can conduct a real estate or rental search from the media outlet website.
  • Opportunity to generate revenue from the affiliation, including the ability to incorporate media partners’ display advertising networks, allowing them to generate revenue on a site hosted by Homes.com.
  • Homes.com controls the listing display to ensure content displays accurately and represents the listing broker and agent fairly by applying the same data quality assurance process used on Homes.com. This ensures that media partners receive and display only the most accurate listing data.

“Continuing to provide top-of-the-line products and tools to media partners, agents and consumers is our mission at Homes.com,” said Brock MacLean, executive vice president of Homes.com and For Rent Media Solutions. “The partnerships give consumers access to millions of classified real estate and rental listings across the country. It’s just another way we extend ourselves as a partner through every life phase, making the search for homes and rentals easy and convenient. We’re looking forward to continued success with the “Powered by Homes.com” platform and expanding partnership opportunities with outlets across the country.” 

The first major media outlet to utilize the program is Landmark Community Newspapers, LLC. With more than 50 publications across the country, LCNI is thrilled with the opportunity to offer its readers an additional resource – real estate listings. 

“The ability to expand and upgrade our real estate sections with this added feature on our online newspaper sites at no cost is very important to us.” said Dan Sykes, executive vice president of Landmark Community Newspapers. “Their ongoing support is excellent, which allows us to focus on revenue opportunities available with the Powered By Homes.com platform.” 

About Homes.com

As one of the nation’s top online real estate destinations, Homes.com inspires consumers to dream big. From affordable houses to luxurious estates, condos, apartments and more, Homes.com features more than four million property listings and a user-friendly format, making finding your next home or a licensed real estate agent easy. Visitors to the Homes.com blog will find a collection of rich content and posts on DIY projects, painting, gardening and more, providing the ultimate resource for everything home related. From purchasing a first home, to upgrading, downsizing and everything in between, Homes.com is an inspiring and engaging partner in every phase of the home-buying process. For more information, visit http://www.homes.com or blog.homes.com. 

Homes.com is a division of Dominion Enterprises, a leading marketing services and publishing company headquartered in Norfolk, Virginia. For more information, visit www.dominionenterprises.com.

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5 Tips for Selling Listings Faster on Homes.com

Homes.com

Eliminate Stale Listings

In today’s market, some real estate agents are finding that listings are staying on the market for longer than anticipated. The increased time on market may have left some agents looking for creative ways to move their listings faster. So, what are the factors contributing to the lack of sale? What can agents do to revive a listing that’s been on the market for awhile?

While price, location and amenities are some of the primary reasons, there are a few simple things an agent can do to move those stale listings off the market.

1. Expose your listings – everywhere! Millions of home buyers search Homes.com every month for homes for sale; however, no two home buyers search in the same manner. That’s why it’s so important for an agent to reach home buyers in multiple sort criteria on Homes.com. Continue reading

Homes.com Adds New iPad App to its Mobile Portfolio

Homes.com Adds New iPad App to its Mobile Portfolio
Home Search Experience on the Market

NORFOLK, Va. — (November 11, 2011)Homes.com one of the nation’s largest online destinations for real estate listings, announced today the expansion of its mobile suite with the release of its iPad application for home and rental searches. Considered to be the most comprehensive real estate search application on the market to date, the Homes.com iPad application joins the company’s widely successful release of home search apps for iPhone, Blackberry, Windows 7 and Android users.

Homes.com’s iPad app has been specifically designed to provide home buyers and renters with an intuitive, highly targeted and easily navigable property search experience, complete with extensive listing details, powerful sort and filter tools, sweeping photos, interactive maps, driving directions, favorite property management and share features, an integrated real estate agent search and more valuable home search tools for nearly four million property listings.

Additionally, to further assist home buyers and renters in their home search, the Homes.com iPad app offers several innovative features not currently available in other iPad real estate search apps. These include a quick toggle to view listings for sale or rent, seamlessly integrated with home values and a readily-accessible mortgage calculator, allowing home seekers to easily determine their estimated monthly payment.

Specific features of the Homes.com iPad app allow users to:

  • Instantly find nearby homes for sale or rent with a GPS-driven location finder
  • Quickly refine home and rental searches through customized filters, e.g., by price,
    property type, location and more
  • Easily toggle on property values to display within homes for sale or rent
  • Drag or pinch the screen to zoom and navigate neighborhoods with interactive maps in
    landscape or portrait mode
  • Quickly flip through sweeping photo galleries of one or multiple homes through
    Homes.com’s simply designed user interface
  • Bookmark and save searches of favorite properties to MyHomes.com account
  • Immediately receive email alerts when new properties are listed that match established
    criteria
  • Instantly generate turn-by-turn driving directions from your current location to the
    property of interest
  • Easily share properties for sale or for rent with friends and family via email
  • Quickly connect with a real estate professional via integrated contact links or through the
    integrated local agent search
  • Determine best financial options, loan amounts and monthly payments with Homes.com
    integrated mortgage calculator
  • Instantly check credit scores and complete an optional online loan pre-qualification
    application

Continue reading

Develop the Mind of an Expert Listing Agent Part 2


The “PERFECT” Listing presentation for any market or price range

Register today!

This edition, “Develop the Mindset of an Expert Listing Agent Part 2” will be presented by Denny Grimes on Wednesday, November 2, 2011 1:00 PM – 2:00 PM Eastern. Register today!

Fundamentals may not change, but they should be tweaked over time in order to adapt to changing markets and technological advancements. One such fundamental is the mindset that real estate agents are hired to list property, when in fact that is not true. Productive agents have learned the importance of the up-front process. This shift in thinking has transformed their approach to the listing process, thus earning them more money and referrals due to higher client satisfaction.

In this FREE webinar, Denny will give you the strategies, scripts and presentation graphics that will give you the ability to: Continue reading