[Infographic] Feel the Love with Community Videos

HDC_Community_Video_Blog_1200x600.jpgDifferentiating yourself through video marketing can make your leads more willing to wait for the opportunity to work with you, earn the trust of your clients, and get full commission on all your listings. Check out these tips from Anne Jones and Marguerite Giguere’s recent Secrets of Top Selling Agents webinar to find out more about the benefits of creating videos as well as tips on where to film! Read on to make the leap into video marketing! Continue reading

SEO Trends to Stay Ahead of the Real Estate Competition

HDC_SEO_Trends_2017_Blog_1200x600How do you win at a game where the rules are constantly changing? Simple, by staying ahead of your competition.

Search engine optimization (SEO) is one of those games in which the rules change on a constant basis and when you think you see a finish line, it moves. Since businesses want to win, many have created keyword creator platforms and linking farms to help them beat the SEO game. But giants like Google are making sure that everyone gets a fair chance to lead the game by creating algorithms (like Panda, Penguin, and Hummingbird) to catch those who try to trick search engines. By paying attention to industry trends and applying them to your SEO strategy, your real estate business can rank above your competitors in Google searches. Continue reading

How to Write “Benefits” Ads to Attract More Buyers

HDC_Real_Estate_Ads_Blog_2701_v2_1200x600.jpgYou know it. I know it. Everyone knows it…you’re supposed to sell the “benefits” of your listings, not the “features,” but that’s easier said than done. Anyone can slap together a description for the “4 bed 2.5 bath home for sale with huge deck and great view.” It takes a bit more effort to describe the listing in a way that resonates with a potential buyer by recommending they, “Abandon busy city-living and envision yourself basking on your generously sized deck, enjoying a view most people can only dream of! Make the ‘possibilities’ realities with this spacious 4 bed, 2.5 bath home!” If you want your ads to show this liveliness and passion, read on to discover how you can transform them! Continue reading

[Infographic] Planning Your Best Year Ever

HDC_Miller_Inforgraphic_Blog_1200x600.jpgWas your first year in real estate everything you hoped it would be? What about your fifth, tenth, or fifteenth? When you launched your career in real estate, you likely set some goals for yourself: ones that you’ve tweaked and refined with experience and a better understanding of your market. Now you can probably make a decent estimate of the transaction volume you’ll achieve each year. However, that’s about to change. In a recent Secrets of Top Selling Agents webinar, Tom Ferry explained how with the right planning you can double, triple, or even quadruple your business! Continue reading

Homes.com – Serving the Real Estate Industry for 25 Years

HDC_25th_Birthday_Blog_2679_1200x600.jpgSince we first launched 25 years ago as an extension of Homes & Land Magazine, Homes.com has been there to help buyers find homes, help sellers discover what their home is worth, and to connect agents with quality leads for faster conversions.

Over the years, user-experience has been a top priority at Homes.com. As such, we’ve worked hard to cultivate relationships with the multiple listing services that allow us to provide consumers with the most accurate, up-to-date listing data possible. Continue reading