How to Increase Engagement and Drive More Traffic with Pinterest

In the last Pinterest article, we helped you decide if this visually pleasing social network is right for your business. Since it’s one of the fastest growing and most visited sites on the Internet, you’ve probably realized that it can help with audience engagement. In fact, Pinterest is retaining and engaging with users as much as two to three times more efficiently than Twitter was at a similar time in history (Hubspot).

“Pinning” images is the key to success with Pinterest; if you are not pinning interesting content, then it’s unlikely you will ever benefit from using this social network. This doesn’t mean to pin everything you see – it’s important to create boards that people will want to follow by including content that appeals to them. Continue reading

Using Online Endorsements to Influence New Business in 4 Easy Steps

In a 2013 study, Dimensional Research found that 90% of buyers were influenced by positive reviews of businesses that they read online. The problem, of course, is that happy consumers are far less likely to take the time to leave you a review than an unhappy consumer. Continue reading

Three Best Practices for Converting Email Campaigns

Email campaigns are an easy and cost-effective way to keep in touch with your sphere of influence. To help you stay in touch, the Homes Connect email marketing application has been redesigned for a smoother user experience. Continue reading

3 Keys to More Exposure and Better Results

To be successful in real estate, it is equal parts selling houses and selling yourself. This means that advertising your brand is just as essential as advertising your listings. When it comes to advertising, exposure is great – but producing results is even better.

The Homes.com Buyer Connect program has three key ingredients to give you both the exposure you want and the results you need.
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