5 Tips for Selling Listings Faster

Are your listings staying on the market longer than you anticipated? Clients want their home sold as quickly as possible, so make sure you’re marketing tactics are moving these properties as efficiently as possible. It’s always frustrating when you can’t match the right buyer with the right seller, and with these five tips, you can better connect with the right buyer and ultimately sell your listings faster!

1. Listing Exposure is Key

Since 90% of consumers begin their home search online, you’d better make sure your property listings are there (National Association of Realtors).  This is why Preferred listings from Homes.com is such a valuable tool, as it puts your listings in front of the 12 million visitors that visit the site each month. Preferred listings get 300% more views than basic listings on Homes.com, giving you a significant advantage over your competitors when potential home buyers are searching for properties in your area! Continue reading

How to Increase Engagement and Drive More Traffic with Pinterest

In the last Pinterest article, we helped you decide if this visually pleasing social network is right for your business. Since it’s one of the fastest growing and most visited sites on the Internet, you’ve probably realized that it can help with audience engagement. In fact, Pinterest is retaining and engaging with users as much as two to three times more efficiently than Twitter was at a similar time in history (Hubspot).

“Pinning” images is the key to success with Pinterest; if you are not pinning interesting content, then it’s unlikely you will ever benefit from using this social network. This doesn’t mean to pin everything you see – it’s important to create boards that people will want to follow by including content that appeals to them. Continue reading

Using Online Endorsements to Influence New Business in 4 Easy Steps

In a 2013 study, Dimensional Research found that 90% of buyers were influenced by positive reviews of businesses that they read online. The problem, of course, is that happy consumers are far less likely to take the time to leave you a review than an unhappy consumer. Continue reading

Three Best Practices for Converting Email Campaigns

Email campaigns are an easy and cost-effective way to keep in touch with your sphere of influence. To help you stay in touch, the Homes Connect email marketing application has been redesigned for a smoother user experience. Continue reading