As the real estate market heats up, are you looking for a sure-fire way to quickly and easily connect with your clients and potential leads? Homes.com recently conducted a survey of homebuyers search habits, which reported that over 50% prefer to communicate by email. An effective email marketing strategy isn’t just important, it’s vital. Russell Shaw, a broker with the Realty ONE Group in Phoenix, Arizona is a big advocate for drip email marketing and said, “it might be the one thing agents end up missing the most. The emails are scripted to read like a personal letter, so the message sticks with them. And eventually, we get the call that they want to see a house”. Read on and watch our email marketing training video to take advantage of this valuable, yet underutilized tool inside the Homes Connect dashboard.
In the ongoing mission to assist you in providing your clients with the most accurate and reliable real estate information, Homes.com has created several new widgets for you to add to your website! Recently, we introduced our Home Values and Mortgage Calculator widgets. These new widgets, along with the others in our gallery, will help improve your website’s already existing content and retain more incoming traffic through their ease and simplicity.
Homes.com is excited to announce our renewed agreement with ERA Real Estate! Under the new agreement, Homes.com will continue to host and provide the technology powering ERA.com and all 600 ERA offices and its 13,000 ERA agents will continue to receive fully customizable ERA Edition HomesConnect IDX websites and online dashboard with access to social networking, lead and contact management, community reports and email marketing.
The partnership has proven quite successful according to Christopher Trick, Senior VP of Marketing and Business Development for ERA Real Estate. Trick commented, “This smarter approach, which drives leads directly to the broker, has doubled page views, tripled average time on-site and resulted in a five-fold increase in lead conversion since launching the site one year ago.”
For further details, read the full press release: ERA Real Estate Expands Technology Partnership with Homes.com and visit us on Facebook to let us know what you think about our continued efforts to lead the real estate industry with ERA real estate!
Inman News recently published an article highlighting many factors that could determine whether you will be just an average, run-of-the-mill agent, or one who succeeds. The big thing to consider is whether you act as a “business owner” or “someone who just does a job”. What does it take to remove the “it’s just a job” mentality and put in the work it takes to run a successful business?
1. The major difference between a successful agent and one that remains in rookie status, is the one that thinks they are getting into a job with flexible hours and great pay. A successful agent knows it takes many hours with little pay. Sometimes agents make nothing at first since many transactions take quite a bit of time to close.
2. A successful agent has written goals and a business plan – you know, how a business owner would. Inman news tells us that research consistently shows that agents with a written plan are much more successfully than those who do not.
3. Communication skills and face to face confidence are also crucial to stand out as an agent and not just “average”. Many agents do not know how to communicate , or for lack of a better word, aren’t good at it. With the amount of communication needed during this process, this is another very important part of being an agent, but a successful one at that.
4. Another point that distinguishes business owners from workers that are just doing a “job” is the mind set of commission vs. customer service. Customer service is by far the more important standard and by holding commission higher, you will lose referrals and stay at the rookie level as an agent, because clients can perceive that.
There are a variety of techniques and objectives that are different between agents that treat their business like they own it and are taking risks versus the ones that are just there to have a flexible schedule and make money. See what else Inman had to say here.