Tag Archives: real estate transaction

Become a Top 20 Agent with Referrals

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Do you believe in the 80/20 rule? Applied to real estate, this principle suggests that in most communities, the top 20 percent of real estate professionals get 80 percent of transaction sides. This means 80 percent of agents struggle for the 20 percent of business that’s left over after the top performers have taken their share.

Numbers aside, most real estate pros would agree that every community seems to have a few top performers who capture the majority of business. How do you join the elite 20 percent? In working with thousands of real estate professionals nationwide, we have seen some traits that top performers seem to share.
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Prospecting for Higher Returns

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If you’re not familiar with the sales funnel – also called a marketing funnel or pipeline – it’s a popular way to organize, track and improve marketing activities.
At first glance, it appears that the real selling and closing gets done toward the bottom, but your business will experience far more long-term success when you learn to fill the top of the funnel.
Key questions:

  • How many prospects do you have at each stage of the funnel?
  • How many prospects need to be in the funnel to reach your financial goals?
  • What activities are required to move prospects through the funnel?

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