Instagram Videos: 15 Seconds of Marketing for Real Estate Pros

Have you been hesitant about making your real estate video debut? Well in case you’ve missed out on the recent social buzz, the most popular photo sharing application, Instagram, now gives its users the ability to record and share short videos up to 15 seconds long!

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Video Content: A Rising Trend in Real Estate Marketing

 

“If a picture is worth a thousand words,” then a video is worth a million! There is no doubt that using video content is quickly becoming the next “big thing” for marketers everywhere. In fact, a study from the National Association of Realtors®¹ (NAR) reported that the majority (51%) of recent home buyers chose YouTube as their preferred online video destination when shopping for homes.

Videos are emotional and believable and increasingly in demand as consumers have come to expect videos to be available for any subject that they are interested in. Videos serve as a perfect opportunity to gain leads, promote your brand, and potentially increase sales!

So if video content is not yet a part of your marketing strategy, take a look at the numbers below²: Continue reading

Swing on the Vine with Homes.com!

Have you heard about Vine, Twitter’s new video sharing application for iPhones? In recent weeks, this new social medium has blown up in popularity among iPhone users and Homes.com is no exception. We are all about Vine and think you should be, too!

Vine is a video sharing social media app created by Twitter that hosts brief, 6-second videos. Through the app, you can create and view short (6 seconds max) videos, complete with audio, that loop within the news feed, much like a Twitter, Facebook, or LinkedIn feed.

WHY SHOULD REAL ESTATE PROFESSIONALS USE IT?

As a real estate agent, there are several reasons why Vine should be the next iPhone app you download.

1. It’s very new. By downloading it and beginning to use it now, you’ll be on the cutting edge of social media technology, which can connect you to your younger, more tech-savvy clients.  Of course, with all new social apps, we encourage you to evaluate this one to determine if it’s a good fit for your social media marketing.

2. Quick and creative marketing. While you can’t produce a large-scale virtual tour of a home with Vine, a quick six second clip is a creative way to attraction attention. Post a quick video to promote an open house. Showcase popular amenities like a pool, wine cellar or fireplace, an exterior shot, the kitchen and master bedroom and scenes from the neighborhood.

3. Promote your brand or office with highlights from your community. For example, Sea Coast Advantage, a Coldwell Banker office in Wilmington, NC made a quick and creative post at the beach by writing their name in the sand as waves crashed against the shoreline.

4. Film special events like a new homeowner closing the deal or entering their new home for the first time, or sticking a “SOLD!” sticker on a listing sign.

5. Before and After scenes. Also, because you can take as many shots as you’d like, you can create a “stop-motion” video using really short shots, almost freeze frames. You can create a time lapse video to show off before and after scenes of a newly staged room or a kitchen renovation.

Are you on Vine yet? We can’t wait to share with you and see what comments you have for our videos! Download Vine here and follow us – HomesPro! If so, do you use it for your business, personal, or both? 

 

5 Simple Steps to Making the Best Real Estate Videos

Real estate professionals know how important video has become to the industry.There are millions of video tours on Youtube today and video blogs have become all the rage for top real estate pros. The problem with many real estate videos is that the quality can be poor. Just because you are taking an amateur video doesn’t mean it has to look like an amateur video.

 

Here are five simple steps to making great real estate videos with your smartphone: 

 

  1. Step 1: Record Horizontally – Recording horizontally gives you a wider view.  Conversely, when recording in a vertical position, you’re only recording part of the image.  This looks okay if the video is viewed from a smartphone, but since most real estate videos also make it to YouTube and other websites, vertically recorded videos do not present as well as horizontal views.
  2. Step 2: Tripod and Tripod Attachments – There’s nothing worse than seeing a real estate video that is shaky or that moves around a lot. This can make people dizzy and it’s a huge turn-off for viewers. There’s a simple fix for this: use a tripod. Tripods are built for regular cameras, but there are low-cost adaptors available. Joby sells a great all-in-one tripod for smartphones called Gorillamobile for $40. There are other options for tripods as well. For adaptor and brackets, photo retailer Adorama has a $10 product called the Heavy Duty L-Bracket, that attaches to your tripod and holds your phone in place. Studio Neat Glif is available for $20, and does the same thing as Adorama’s product. These sites also have iPad options. Other websites to check out are Amazon.com and HDhat.com.
  3. Step 3: Sound – The microphones that are built into smartphones aren’t usually studio quality. The easiest way to fix this is to get a microphone that plugs directly into your smartphone. There are many options, ranging from very reasonable to quite expensive. One of best entry-level options is a lavalier mic from RadioShack that plugs directly into your phone. You simply clip the mic onto your shirt or lapel and you now have a much better sound to your program. Other options are audio recorders and mic cables. You can compare products and pricing at Amazon.com. Whatever you decide on, a microphone is a must for good video quality.
  4. Step 4: Apps – Recording the video is one thing, but developing it into a nice production is another thing. There are many apps out there for Apple and Android devices, but here are my favorites: iMovie (iPhone) and Clesh Video (Android): These apps are great for piecing together movie clips, editing, and importing music from your library to create great video. You can also easily post your video to Facebook and YouTube from these apps. Both are $4.99.  Filmic pro: This app enables you to tweak exposure while shooting video. It’s $3.99 and available on both iPhones and Androids.
  5. Step 5: Accessories – You’ve bought the apps, the tripod, and the microphones, and now you’re ready to create great video. Is there anything else that you might need? Accessories can help a lot! This includes everything from specialty lenses to professional production equipment. Here are some of my favorites:
      • Lenses: The Olloclip lens add-on is the most popular. It slips right over your iPhone and gives you fish-eye, wide-angle, and macro views. It costs about $70 for all three. Check Amazon for pricing and other lens options. Another great site that specializes in real estate video equipment is hdhat.com.
      • Hollywood zip lines: These devices are used by Hollywood studios, but now there’s one available for iPhone. This is a zip line that attaches to your phone and allows you to walk with your camera seamlessly without shaking extra movement. It stays in a straight line. Tiffen makes one for regular cameras for $700, but has also developed one for iPhone for $149. Great for video tours!

Creating great quality video tours and video blogs doesn’t have to be expensive. You don’t have to hire a professional crew to do this work for you. All you need is the right equipment. These five simple steps should enable you to record high quality video for a very reasonable price.