In a recent series of articles, Homes.com’s VP of Search Marketing, Grant Simmons explained Why the Future of SEO is “UnOptimized”.
If you want more conversions on your real estate website, you don’t just need more traffic, you need “more better” traffic. The key is to attract visitors that have come to your website because of specific triggers and/or tickles that have prompted them to enter the real estate transaction funnel. Simmons explains that “it’s all about the user: their needs, wants, desires, and the ability to satisfy those needs through effective and targeted content that considers both the intent and context of the query they type in a search box.” Continue reading
“Every lead is an internet lead” Jimmy Mackin CEO Curaytor.
EVERYONE is fact checking EVERYTHING on the internet (even my kids double check what I tell them on Google). This means those friends of that buyer you helped last year are going to check you out online before they give you a call. So ask yourself this question — when that potential client reaches your website, what are they going to think about you? If you are still using a website template from 1998, they likely won’t be very impressed. Now, you should never judge a book by its cover, but let’s be real, everyone judges a book by its cover. Continue reading
As the recent Google Mobilegeddon proved, your Homes Connect Fusion™ website templates were built from the ground up to keep your website looking great in today’s mobile environment. But just because your Fusion website comes mobile ready right out the box does not mean that it is personalized to your business. The good news is you can quickly add a personal touch to your homepage with little to no technical expertise. Continue reading
Search Engine Optimization (SEO) is the “key to the castle” when it comes to capturing traffic from buyers who are searching for you online. But what exactly is SEO? According to Search Engine Land, “Search engine optimization is the process of getting traffic from the free, organic, editorial or natural search results on search engines.” This may sound a little intimidating, but you don’t have to be a web developer to be discovered more often by search engines. Here are five basic, but effective, SEO tips that will help your business rank higher in local real estate searches. Continue reading
One of the most important steps to ensure that your website is sending business your way is optimizing it for mobile. In fact, a National Association of Realtor’s study uncovered that 89% of home shoppers use a mobile search engine at the onset and throughout their research. Google’s new mobile algorithm is being released today, so its time to take action and have your website up and running on mobile devices.
Experts are calling this monumental change “Mobilegeddon” because it’s expected to transform the internet as we know it, and since Google is the world’s most popular search engine, it’s critical that your audience can discover you here. Today is “D-day” and if your website isn’t prepped for a mobile audience, it needs to be done now. Make sure you know the requirements of Google’s new algorithm to get a better idea of what steps still need to be taken. Continue reading