SEO Trends to Stay Ahead of the Real Estate Competition

HDC_SEO_Trends_2017_Blog_1200x600How do you win at a game where the rules are constantly changing? Simple, by staying ahead of your competition.

Search engine optimization (SEO) is one of those games in which the rules change on a constant basis and when you think you see a finish line, it moves. Since businesses want to win, many have created keyword creator platforms and linking farms to help them beat the SEO game. But giants like Google are making sure that everyone gets a fair chance to lead the game by creating algorithms (like Panda, Penguin, and Hummingbird) to catch those who try to trick search engines. By paying attention to industry trends and applying them to your SEO strategy, your real estate business can rank above your competitors in Google searches. Continue reading

[Infographic] Do You Know Where You’re Showing Up in Search Results?

HDC_Colton_Miller_Infographic_Blog_2650_1200x600.jpgIs your website showing up in search results when a new buyer or seller goes online? If you’re not getting the results you want, do you know what it takes to move your website’s placement in search results? Check out this infographic to discover the who, what, where, why, and how questions you should be asking to improve your search results. For more advice on improving your SEO, check out the recent Secrets of Top Selling Agents webinar discussing “SEO Spotlight: 5 Tactics You Need to Get Found.” Continue reading

The Who, What, Where, Why, and How of SEO for Real Estate

HDC_SEO_Blog_2621_1200x600.jpgHave you ever asked the internet something completely ridiculous (where did I leave my keys?) before realizing there’s no way the internet will know the answer (though there is an app for that…)? People are so accustomed to having access to answers that being unable to type in a query and instantly receive relevant information is strange. This dependence on search results is why having a strong SEO strategy is so important.

In a recent Secrets of Top Selling Agents webinar, Colton Miller, Senior SEO Strategist with Boostability, shared his tips on what it takes to rank highly in search results. He starts with five questions to ask yourself. Check out his tips below and view the full webinar for more details. Continue reading