How often do you use your mobile device to search for local information or to check out what’s happening on a social media site? If you are like most Americans, it’s probably all the time. In fact, one half of local searches are performed on the mobile web, while 91 percent of mobile access is for social activities¹. But did you know that this could affect your business? This is why the SoLoMo concept is making a buzz in the marketing world.
With the variety of ways to build your brand online, we decided to make it easy for you in today’s blog. We want to share with your our favorite five ways to build a stronger brand online.
Blogging. Establish yourself as a local expert with blogging. If blogging is included in your marketing efforts and you distribute your content on multiple sites, you will be exposing your brand across the web. Therefore maximizing your presence and sharing your expertise. You’ll also begin to enhance your search rankings for local real estate search key phrases.
Endorsements. Being active on sites like Homes.com where we allow you to be endorsed or gain testimonials from your clients can be a HUGE advantage! These endorsements will allow the online community to see how others have succeded in working with you.
Online Community. Speaking of online community…there is another way to participate with Homes.com. We have a section called Q&A and in this area you can answer questions and engage with consumers and professional about real estate inquiries. Reach out to local online communities and build up a presence for yourself there. Start with Homes.com Q&A, here.
Social Media. There are so many social media sites online and many of them are cost free! Pinterest is a new very popular platform now being used among real estate professionals. Take a look here, to see how. Research where your audience is located, but sites like Twitter, Facebook, LinkedIn and YouTube are some great ones to start.
Network. Again with the “It’s not what you know, but who you know.” You never know who your next lead could be. It could be the cashier helping you check out, a fellow soccer mom or even your spinning instructor! Be sure to advertise what your services are in a non aggressive manner, so others will look to you with questions when it comes time to buy/sell. Establish yourself within your own networks, and when it comes time for one of them to need real estate advice or possible your guidance in transaction - they may come to you first!
As a real estate pro, which strategies do you find most successful?
Which ways are you practicing?
According to the National Association of Realtors, reputation was the second most important factor when choosing an agent. Consumers are researching online and looking for a good brand presence and strong online footprint via online directories and social networks. The phone may ring a few more times this month because you read this article, so read on to discover more ways to brand yourself online.
Increase your online presence by sharing your brand and contact information within several online directories. The conversion rate for local directory marketing can be up to 50% in some directories, which is significantly higher than traditional advertising like print and radio. That means that you could convert 1 in 2 leads into a potential customer!
Homes.com recommends these five directories in our Search Impact product:
The links have been provided above to learn more about how you can submit and verify your information for these sites. Many local directories publish reviews, or testimonials of your work to showcase you as an authority figure and preferred agent in the area. The statistics below support the premise that online directories can assist in lead capture and maintain a better online reputation. To learn more about how our Search Impact product can assist in building a stronger online branding strategy – email SearchImpact@homes.com or call directly at (866) 697-3308.
- Public reviews build trust
- 70% of local consumers trust online business reviews *2010 Bright Local Survey
- Think of reviews as “Testimonials 2.0”
- 87% of buyers would probably recommend their agent to others *NAR 2010 Profile Of Home Buyers and Sellers
Homes Connect is on Facebook and if you aren’t a fan we have a good reason why you should be! Jeremy Rivera Homes Connect Product Manager AND our very own reputation and visibility EXPERT is going to be chatting live on our Facebook page next week. Yes, February 16th is the day and 1:00 pm EST is the time so mark your calendars This chat is going to be the start of many you aren’t going to want to miss.
You may be wondering what is online reputation and why should I be worried about my visibility? Well, that is what Jeremy is here for, but time is limited we only have 30 minutes of live Q&A. We have provided some example questions and answers below so you can start brainstorming some other concerns you may have about this topic. Did you know that Homes.com offers Search Impact to agents that directly assists professionals in this area? Read more about it here and maybe Jeremy can even address some questions about this!
Jeremy is eager to reach out and speak to our blog readers, facebook fans, Homes.com customers, and all of you Real Estate professionals LIVE – we hope you are too! Join this chat Febuary 16th at 1pm EST LIVE on Facebook!
See first hand the start of live interaction with real professionals in the industry. Who would you want to chat with and what topics you want to chat about in the future? You are our support and we support you. Homes.com always wants to provide you with the content you want, so here is your chance to speak out and tell us – what do you want to hear about? Comment below!
Chat live with Jeremy about your Reputation and Visibility Online. He is the Expert at Homes.com and we want to share him with you! Below are some example questions and answers along with more topics that can be discussed with your initiated questions. Thanks again for your support and remember we will listen, so keep telling us exactly what you want to succeed! Continue reading
Reputation & Visibility, Social Media, and Online Marketing
Homes Media Solutions is now offering Real Estate Agents a product to maintain their Reputation and Visibility on the internet while increasing their exposure online with Online Marketing including Social Media. The program is called Search Impact and we will provide reputation management and reputation building.
Don’t feel overwhelmed, Homes.com is here to help with Search Impact.
What does that mean?
Well, first we will be your social media assistant and provide training, advice, and guidance with your online marketing. This monthly service has the potential to improve your rankings, however that is not our primary focus. The objective is to build your reputation and increase your business by sending traffic to your social media and webpages. Continue reading