Consumers are beginning to rely on mobile devices as their primary resource to access the internet and is expected to overtake desktop usage by 2014. Real estate professionals can use this trend to their advantage by starting to focus their marketing efforts to target these on-the-go consumers. Read on to find out how to set yourself up for success by making mobile users a main priority in all of your marketing strategies. Continue reading
Reaching out and marketing to clients has drastically changed over the years. Now, more than ever before, you can connect with potential clients on a personal level through the use of social networking sites. There’s one network that combines both the accessibility to client’s actions and the ability to reflect one’s one personal style, and that social network is, the one and only YouTube. Continue reading
In the ongoing mission to assist you in providing your clients with the most accurate and reliable real estate information, Homes.com has created several new widgets for you to add to your website! Recently, we introduced our Home Values and Mortgage Calculator widgets. These new widgets, along with the others in our gallery, will help improve your website’s already existing content and retain more incoming traffic through their ease and simplicity.
Pinterest, the third largest referrer of traffic to Homes.com, is rapidly growing in popularity. Accordingly, Homes.com has positioned itself to be at the forefront of this social media movement by sharing consumer and business trends on the virtual pin board. As such, we are proud to announce that our efforts to engage homebuyers and sellers has paid off and we were recently recognized as a finalist (alongside Elizabeth Arden and Constant Contact) in the Pinterest category for our “Pin it it You Love it” contest in the 2013 PR News Social Media Icon Awards!