There are dozens of ways to generate leads for your business. One very effective method is geographic farming, a long-term lead generation strategy in which you focus primarily on a specific market or area from which you will solicit most of your business. Once you’ve established your brand identity and built relationships with those in your chosen community, the benefits of this approach are tremendous. Instead of weaving your way back and forth across your city each day on showings and listing appointments, you can simply hop over a few streets to your next client, cutting down on commute time and travel costs while also freeing up time for other lead-generating and lead-converting activities. Continue reading
Not long ago, you either had to have a professional grade camera (along with the knowledge of how to use it) or hire a professional photographer to take your listing photos to compete with the images you see in magazines and on the web. Thanks to the advancement of today’s mobile technology, you can take and edit professional looking images on your phone.
Taking great photos on your mobile device isn’t just point and shoot; some skill is required. However, there’s no secret to amazing photos; with just a few tips and tricks you can capture the perfect image and add the finishing touches right from your phone. Continue reading
When telling a story you want to create a message that resonates with audiences. You want their imaginations to wander and make them feel as if they’re part of the story. Consider this an integral part of creating ads within your Facebook campaign as well, but instead of telling a story with words, tell it with images. As a real estate pro, understanding the power of online marketing is crucial for continuous growth; according to NAR 2016 Profile of Home Buyers and Sellers 89% of buyers who used the internet found photos to be very useful.
In Part 1 of the Facebook Ads for Real Estate series, ‘Creating a Business Page,’ we walked you through the process of creating a Business Page. In Part 2, “Campaign Objectives,” we gave you a step-by-step guide of accessing your Ads Manager and selecting your campaign objective (“traffic”). In Part 3, “Audience Targeting,” you learned how to set up your audience, select your ad placements, and create a set budget for your ad. Now, in the 4th and final part of our series, we will explain how to choose the best format options to engage with your audience and how to read your ad results. Continue reading
In Part 2 of the Facebook Ads for Real Estate series, ‘Campaign Objectives,’ we walked you through the process of accessing your Ads Manager and selecting your campaign objective (‘traffic’). Now you are going to learn how to set up your audience, select your ad placements, and create a set budget for your ad in the ‘ad set’ section. Continue reading
Facebook and Instagram have become an integrated part of everyone’s daily lives: active social media users spend an average of 118 minutes daily on social platforms just scrolling through their newsfeeds. This is great news for any business advertising on Facebook because the chances to capture and engage with your target audience are greatly increased. Furthermore, audience targeting capabilities for ad users, including real estate professionals, make Facebook Ads exactly the type of advertising you need to implement in 2017 in order to grow your business. Continue reading