The Psychology of Engagement

HDC_Building_Engagment_Blog_2933_1200x600_2Social success is measured by the number of engaged followers interacting with your posts: liking, sharing, or responding. However, without engaging content, your followers will ignore your posts and continue scrolling through their feeds.

To create engaging content, you need to understand your audience’s wants and needs. This helps you influence your audience’s decision-making process, persuading them to interact with your content to increase your engagement. Continue reading

[Infographic] How to Make a ROI with Video on Social Media

SOTSA_Lemons-Ryhal_Blog_2917_1200x600_copyIt’s time to overcome your fear of the camera and start cashing in on the ROI that comes with creating real estate videos. Marki Lemons-Ryhal, a Realtor®, social media expert, and Facebook Live video host shared her tips to make a return on your investment with video in a recent Secrets of Top Selling Agents webinar. Find her tips below and then watch the full, recorded webinar here. Continue reading

Why You Should Create a Social Media Schedule

HDC-Blog-Image-12112017Being socially active is crucial for businesses to maintain a competitive advantage. However, many Realtors® might feel that maintaining an active social media presence takes too much time. With a social media content schedule, you can plan content weeks in advance and free up time to handle other aspects of your business. Continue reading

5 Resources to Reconnect with Your Clients in 2018

HDC_B2C_Resources_Blog_2926_1200x600_1-2The value of a gift isn’t measured in how much it costs. It’s measured in how much it gives to the recipient. Take some time this holiday season to reconnect with your old clients and leads by sending them something they can use! To help you do that, we’ve gone ahead and created some free eBooks, checklists, and other downloadable content for you to print, post, or send to your contacts! Just download your favorite resources, add your contact information, then save. Continue reading