The Facebook Page Checklist

HDC_Facebook_Checklist_Blog_2883_1200x600Facebook is continuing to make changes to its algorithms and offer upgraded services. This may be a good thing for Facebook and its users, but it can be challenging to keep up with all the changes. As an agent, you probably have a Facebook Business Page that needs continual content to boost your visibility to your followers.

But before you worry about the constant updates, make sure you haven’t forgotten to update the basics of your Facebook Page. We have compiled a simple checklist to make sure that your page is up-to-date and that you’re providing followers with the content they want to see and engage with. Continue reading

10 Things Every Real Estate Agent Knows

HDC_Real_Estate_Basics_Blog_1200x600Each month, Homes.com sponsors the Secrets of Top Selling Agents webinar program, offering agents a free training resource where they can learn advanced real estate strategies. However, before you learn the techniques of the industry’s biggest earners, you must master the basics. Here are ten things every new real estate agent learns. Continue reading

How to Identify, Optimize, and Upcycle Your Best Content

HDC_Repupose_Blog_2869_1200x600At first glance, real estate seems full of catch-22s. One of these catch-22s is the fact that many agents find themselves too busy working leads to generate leads but need incoming leads to keep business going. That’s why time management is such a popular topic in real estate. Managing your time isn’t just about time blocking and routines. It’s about finding opportunities to accomplish multiple goals with the same time and resources. One way you can do this is by repurposing your old content in new ways. Continue reading

[Infographic] Do’s and Don’ts of Social Media

HDC_Lance_Infographic_Blog_2836_1200x600There’s a lot of tough competition for attention in real estate, especially in social media. Luckily, there are experts like Katie Lance who are willing to share their expertise. Lance is the CEO and owner of Katie Lance Consulting and author of #GetSocialSmart. She is also a recent guest on the Secrets of Top Selling Agents webinar program, where she shared her advice for being a success in real estate. Watch the recorded webinar here and check out her Do’s and Don’t of Social Media below! Continue reading

The Power of Three – Creating a Complete Digital Strategy

HDC_Paid_Earned_Owned_Blog_1200x600Real estate agents know that creating an effective online marketing plan is imperative to making a digital impact that generates online exposure and qualified leads. The way to achieve this marketing strategy is by creating compelling, valuable content that followers want to search for, engage with, and share with others. Once your content is ready, leverage it by combining the three different forms of media – earned, owned, and paid – to create a truly successful lead generating digital marketing plan. Continue reading