New Widgets Available Through Widgets

In the ongoing mission to assist you in providing your clients with the most accurate and reliable real estate information, has created several new widgets for you to add to your website! Recently, we introduced our Home Values and Mortgage Calculator widgets. These new widgets, along with the others in our gallery, will help improve your website’s already existing content and retain more incoming traffic through their ease and simplicity. Continue reading

ERA International Business Conference is on NOW! Watch out Las Vegas, ‘cause the ERA Agents are here! From March 17 through 20, the 2011 ERA International Business Conference will be taking place in Las Vegas, NV. This conference will offer  attendees constant opportunities to learn more about innovative new marketing tools and tricks, such as speaking to the Gen X or Gen Y non-selling techniques and of course, social media. Throughout the conference we will be posting information regarding hot topics of discussion at this conference and in the real estate industry in general, so keep coming back!

And if you’re attending, join in booth 321 to talk about how can help you with lead generation, listing exposure, mobile marketing, branding and more! Plus, check out the package discounts we have available.

Will you be following online? We’ll be there too! Follow #ERAIBC on Twitter.

Photo: Las Vegas Hotel, Tim Pearce

Real Estate Professionals Need to Build a Local Presence

At the Coldwell Banker Generation Blue Conference that took place in Las Vegas this week, speaker Madison Hildebrand from discussed the importance of building a local presence for real estate professionals. Creating a strong local Internet presence offers an opportunity for real estate professionals to differentiate themselves from the competition and reach out to prospects all across a certain area. So how should you harness this opportunity? Here are 5 tips for you to take control in your market: 1.       Establish yourself as a local expert through blogging. Have blogging included in your marketing efforts, distribute your content on multiple sites (Twitter, Facebook) and add a link to your blog on your website. In addition to creating a strong local presence, you’ll also begin to enhance your search rankings for local real estate search key phrases. Continue reading

Mobile Marketing Featured at Generation Blue Conference

The Coldwell Banker Generation Blue conference is currently taking place in Las Vegas. This exceptional conference offers agents limitless opportunities to learn about real estate marketing in 2011. One of the topics featured will be mobile marketing.

According to a comScore report for January, 234 million Americans ages 13 and older used mobile devices with 65.8 million people in the U.S. owning smartphones. What are they doing with those phones?  About 68 percent of U.S. mobile subscribers used text messaging on their mobile device, while browsers were used by 37 percent of U.S. mobile subscribers. Subscribers who used downloaded applications comprised 35 percent of the mobile audience. Your target audience is using their mobile devices in more ways than ever, and real estate professionals are faced with the task of engaging their consumers through this rapidly evolving technology. Continue reading