Video Content: A Rising Trend in Real Estate Marketing

 

“If a picture is worth a thousand words,” then a video is worth a million! There is no doubt that using video content is quickly becoming the next “big thing” for marketers everywhere. In fact, a study from the National Association of Realtors®¹ (NAR) reported that the majority (51%) of recent home buyers chose YouTube as their preferred online video destination when shopping for homes.

Videos are emotional and believable and increasingly in demand as consumers have come to expect videos to be available for any subject that they are interested in. Videos serve as a perfect opportunity to gain leads, promote your brand, and potentially increase sales!

So if video content is not yet a part of your marketing strategy, take a look at the numbers below²: Continue reading

The Marketing Mix- Will Podcasting Pay the Rent?

Homes.com 1999In the world of interactive marketing, one never has to look too far for the next big thing. One promising channel that’s become buzzworthy lately is podcasting – the Internet distribution of audio or video content, usually using an RSS feed.

As usual, though, standing behind the early adopters gushing praise for a new technology, someone will have to figure out how to turn podcasting from a promising technology into a trusted marketing tool with a measureable ROI. Continue reading