Innovations in technology along with our ever increasing on-the-go lifestyle, has shifted real estate marketing away from traditional practices toward an online approach with more visual stimulation including video. Among all of the online tactics used by marketers, videos are proving to be the most valuable way to reach home seekers. In fact, according to the National Association of Realtors® (NAR), 86 percent of home shoppers’ research videos to find out more about a specific community and 65 percent of YouTube videos posted by real estate professionals are able to pull leads. While video production may seem intimidating, Homes.com breaks it down to basics so that you’ll be video superstar in no time.
1. DO research and download some apps. Yes, there is an app for that! First of all, you need equipment to record this masterpiece. You don’t need to Continue reading →
Have you been hesitant about making your real estate video debut? Well in case you’ve missed out on the recent social buzz, the most popular photo sharing application, Instagram, now gives its users the ability to record and share short videos up to 15 seconds long!
“If a picture is worth a thousand words,” then a video is worth a million! There is no doubt that using video content is quickly becoming the next “big thing” for marketers everywhere. In fact, a study from the National Association of Realtors®¹ (NAR) reported that the majority (51%) of recent home buyers chose YouTube as their preferred online video destination when shopping for homes.
Videos are emotional and believable and increasingly in demand as consumers have come to expect videos to be available for any subject that they are interested in. Videos serve as a perfect opportunity to gain leads, promote your brand, and potentially increase sales!
So if video content is not yet a part of your marketing strategy, take a look at the numbers below²: Continue reading →
In the world of interactive marketing, one never has to look too far for the next big thing. One promising channel that’s become buzzworthy lately is podcasting – the Internet distribution of audio or video content, usually using an RSS feed.
As usual, though, standing behind the early adopters gushing praise for a new technology, someone will have to figure out how to turn podcasting from a promising technology into a trusted marketing tool with a measureable ROI. Continue reading →