[Infographic] How to Make a ROI with Video on Social Media

SOTSA_Lemons-Ryhal_Blog_2917_1200x600_copyIt’s time to overcome your fear of the camera and start cashing in on the ROI that comes with creating real estate videos. Marki Lemons-Ryhal, a Realtor®, social media expert, and Facebook Live video host shared her tips to make a return on your investment with video in a recent Secrets of Top Selling Agents webinar. Find her tips below and then watch the full, recorded webinar here. Continue reading

Drones and Real Estate: Soar Above the Competition

Drone ImageWhen it comes to selling real estate, there are many marketing challenges that professional agents and homeowners must face. One of the more difficult challenges is obtaining high quality photography and video.

Luckily, the advancement of consumer Unmanned Aircraft Systems (UAS), commonly called drones, and the approval of new FAA regulations makes collecting great aerial footage extremely easy. Continue reading

The “Secret Sauce” to Great Real Estate Videos- Part 1: Creating A Plan

Creating and sharing quality videos is a great way for real estate professionals to drive more traffic to their website, increase brand exposure, and better showcase property listings. In fact, 85 percent of users say they are more likely to purchase a product after watching a video (ComScore).

Joe Sesso, Homes.com National Speaker and edutainer, has had success in creating videos to promote his own business and he shares this expertise during his “How to Leverage Video Marketing for Real Estate: How to Make & Use Videos That Will Leave Your Competition in the Dust” presentation from NAR 2013. Continue reading

3 Ways to Get YouTube Videos in Front of Millions of Potential Viewers

If you have jumped on the video marketing bandwagon and already have several great videos on your YouTube channel then we have three great ways for you to leverage your video content on Homes.com including a how-to video to help you get started.

1. Promote it on your Profile

The first thing you should do is connect your YouTube channel to your Homes.com “MyHomes” profile. We allow you to not only add a link to your YouTube channel, but you can actually embed a video to feature right on your profile page – no HTML code necessary. Continue reading