5 Easy Steps to Convert Leads

As an agent, you can never have too many real estate lead generation sources. Your MyHomes profile is your FREE resource for connecting with the highest quality leads in the industry. It is so much more than just a name and a phone number. In these five quick steps, you can greatly increase the real estate lead generation potential through your MyHomes profile.

Step 1: Create a MyHomes profile or login to access your account.

Step 2: Add your photo and update your basic information

First things first. In the digital age, no one is going to do business with the faceless agent. Upload your head shot. If you don’t have one, make an investment with a professional photographer to ensure that you are putting your best foot forward on all of your online profiles. Then add your contact information, personal bio, coverage areas, and professional designations. Continue reading

How To Generate More Leads with Social Advertising

Social media is defined as “a website for social networking in which users create online communities to share information, ideas, personal messages and other content.” But for marketing purposes, social networking has become much more than status updates and photo albums. Getting a message across to your audience is the main goal of marketing your business and what better place to reach them than on the social channels they use every day?

Social advertising allows real estate professionals to not only connect with clients and prospects, but to also gain exposure to their own family and friends. Jimmy Mackin, named one of the top 100 influential people in real estate for 2013, provides a “how to” on optimizing this valuable tool in his “Generating Leads with Social Advertising” presentation from NAR 2013! Homes.com has highlighted the key points for each social network to help you make the most out of advertising on social media. Continue reading

3 Ways to Get YouTube Videos in Front of Millions of Potential Viewers

If you have jumped on the video marketing bandwagon and already have several great videos on your YouTube channel then we have three great ways for you to leverage your video content on Homes.com including a how-to video to help you get started.

1. Promote it on your Profile

The first thing you should do is connect your YouTube channel to your Homes.com “MyHomes” profile. We allow you to not only add a link to your YouTube channel, but you can actually embed a video to feature right on your profile page – no HTML code necessary. Continue reading

YouTube Channels: Broaden Your Marketing Reach and Maybe Become a Star!

Reaching out and marketing to clients has drastically changed over the years. Now, more than ever before, you can connect with potential clients on a personal level through the use of social networking sites. There’s one network that combines both the accessibility to client’s actions and the ability to reflect one’s one personal style, and that social network is, the one and only YouTube. Continue reading

[VIDEO] Master the iPad in 15 Minutes!

Are you using your iPad to its fullest potential?  Working on the run has become second nature to most real estate pros and mobile devices such as the iPad have made this possible.  Jimmy Mackin, co-founder of Curaytor.com, and guest speaker for Homes.com at the 2012 NAR Conference,  presented his recommendations on how real estate professionals can maximize the iPad!  If you missed the live presentations at NAR, check out the video to see Mackin’s presentation “Mastering the iPad in 15 Minutes” to learn the ins and outs of using the iPad to your advantage!

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