Reaching out and marketing to clients has drastically changed over the years. Now, more than ever before, you can connect with potential clients on a personal level through the use of social networking sites. There’s one network that combines both the accessibility to client’s actions and the ability to reflect one’s one personal style, and that social network is, the one and only YouTube. Continue reading
Are you using your iPad to its fullest potential? Working on the run has become second nature to most real estate pros and mobile devices such as the iPad have made this possible. Jimmy Mackin, co-founder of Curaytor.com, and guest speaker for Homes.com at the 2012 NAR Conference, presented his recommendations on how real estate professionals can maximize the iPad! If you missed the live presentations at NAR, check out the video to see Mackin’s presentation “Mastering the iPad in 15 Minutes” to learn the ins and outs of using the iPad to your advantage!
It’s your job to sell homes; it’s our job to create marketing tools and strategies to help you do that. Explaining and exploring those tools with you is a part of that process. Whether you are completely new to the Homes Connect family, or have been using our products for some time, we have a variety of training opportunities available, including many new webinars and videos, to help you successfully utilize your Homes Connect product.
Are you looking for a way to be set apart and snag leads from the rest of your competition? What about uploading 3D home tours?
It may sound crazy, but 3D isn’t just for movie theatres and home entertainment centers anymore. You can now experience 3D videos on your computer – YouTube is now offering the option to upload videos in 3D!
No, this isn’t a belated April Fool’s joke. This month, YouTube expanded a beta version of this new feature to all YouTube users. Now, the video uploading site is providing you with the opportunity to automatically convert short-form videos uploaded in 1080p to 3D. If you’ve been using YouTube to upload videos of homes you’re listing, this could make you stand out (literally!) against other agents in your area. Continue reading
Renowned speaker and broker-agent Brian Copeland will present a webinar on building your brand through video for the Secrets of Top Selling Agents Webinar on Wednesday, April 27, 2011 . Brian, who is affiliated with Village Real Estate Services in Nashville, TN, is the first documented real estate agent to use YouTube to promote a listing. I had the pleasure of interviewing Mr. Copeland about the role video marketing plays in his real estate business. According to him, “about 20-30 buyers came to him from video marketing in 2009.” That’s a great return on investment from this marketing tactic, especially in addition to the potential referrals he could see!
Before getting into the “how-to” of video marketing, there is one key reason you should know on the value of implementing video into your strategy. And that is because consumers are online and they expect to see real estate professionals there! As we mentioned in our article YouTube for Real Estate Professionals, approximately 84.6 % of internet users in the U.S, viewed online video in December 2010. Just think locally how many individuals that translates to!