Learning Your Way with New Training Classes and Videos


It’s your job to sell homes; it’s our job to create marketing tools and strategies to help you do that. Explaining and exploring those tools with you is a part of that process. Whether you are completely new to the Homes Connect family, or have been using our products for some time, we have a variety of  training opportunities available, including many new webinars and videos, to help you successfully utilize your Homes Connect product. Continue reading

YouTube Now Offering 3D Option – Be an Agent of Another Dimension!


Are you looking for a way to be set apart and snag leads from the rest of your competition? What about uploading 3D home tours?

It may sound crazy, but 3D isn’t just for movie theatres and home entertainment centers anymore. You can now experience 3D videos on your computer – YouTube is now offering the option to upload videos in 3D!

No, this isn’t a belated April Fool’s joke. This month, YouTube expanded a beta version of this new feature to all YouTube users. Now, the video uploading site is providing you with the opportunity to automatically convert short-form videos uploaded in 1080p to 3D. If you’ve been using YouTube to upload videos of homes you’re listing, this could make you stand out (literally!) against other agents in your area. Continue reading

How-To Use Video in Marketing Real Estate

Renowned speaker and broker-agent Brian Copeland will present a webinar on building your brand through video for the Secrets of Top Selling Agents Webinar on Wednesday, April 27, 2011 . Brian, who is affiliated with Village Real Estate Services in Nashville, TN, is the first documented real estate agent to use YouTube to promote a listing.  I had the pleasure of interviewing Mr. Copeland about the role video marketing plays in his real estate business. According to him, “about 20-30 buyers came to him from video marketing in 2009.” That’s a great return on investment from this marketing tactic, especially in addition to the potential referrals he could see!

Before getting into the “how-to” of video marketing, there is one key reason you should know on the value of implementing video into your strategy. And that is because consumers are online and they expect to see real estate professionals there! As we mentioned in our article YouTube for Real Estate Professionals, approximately 84.6 % of internet users in the U.S, viewed online video in December 2010. Just think locally how many individuals that translates to! Continue reading

YouTube for Real Estate Professionals


Did you know that approximately 84.6 % of internet users in the U.S, viewed online video in December 2010[1]? If you don’t have any videos posted online, that’s an enormous audience you’re missing out on. Long gone are the days where a website was a luxury. Now, it’s an absolute necessity. To get your website and your listings noticed, online video can give you the boost you need.

According to comScore, Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December 2010 with 144.8 million unique viewers. Google Sites also had the highest number of viewing sessions with 1.9 billion, and the highest average time spent per viewer at 274 minutes, or 4.6 hours. Continue reading

Master the Lead Game Thru Social Media

Lead Generation

Some real estate pros have been reluctant to try social media because of the massive hype, trendy names, and unfamiliar practices. Others have found a competitive advantage and new ways to connect by diving into Twitter and Facebook and LinkedIn, Flickr and YouTube. Despite market doldrums, social media in real estate is growing at a furious pace. Many real estate professionals missed the inflection point where Internet marketing surpassed traditional channels in value and effectiveness. Continue reading